How Earthly Increased Its Monthly Blog Visitors by 346% and ramped up its content production with Draft.dev

Blog visitors per workday
1,500
Increase in monthly readers
346%
Blog conversion rate
6%

"It's difficult to find an agency with enough high-quality subject matter expert writers to build up the content pipeline that Draft.dev gives you. It's a shortcut to building an in-house writing team."

Adam Gordon Bell

Director of Developer Relations, Earthly

Challenges
  • Creating high-quality and valuable technical content
  • Ramping up content production for technical blog
  • Lacking SEO knowledge
Solution
  • Consistent content providing excellent results
  • SEO and keyword research
  • Subject matter expert writers
  • Professional and ready-to-publish content
  • Supportive and helpful customer support
Results
  • 346% increase in monthly blog visitors
  • 1500 visitors per workday
  • 6% conversion rate on blog content
  • Ranking in the top 3 for some keywords

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Testimonials

What our clients are saying

"I was thoroughly impressed by the smooth onboarding and ability to adapt to our product suite. Draft.dev's attention to detail and dedication to aligning content with our brand have significantly impacted our developer-focused content strategy. The high-quality technical blog posts have been well-received internally, and we're excited to see the full impact on our content program."

Emily Blitstein's profile
Emily Blitstein
@SINCH MAILGUN

"Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process."

Abhishek Iyer's profile
Abhishek Iyer
@Descope

"Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!"

Jenny Medeiros's profile
Jenny Medeiros
@Redpanda

"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us realize these ambitions."

Randall Degges's profile
Randall Degges
@Snyk

"Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."

Rich Burroughs's profile
Rich Burroughs
@Loft Labs

"In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!"

Robert Gibb's profile
Robert Gibb
@fabric. Inc

"We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content."

Tony Chan's profile
Tony Chan
@cloudforecast