Draft.dev

How Loft Labs scaled its Kubernetes blog by 4x and achieved top SEO rankings with Draft.dev

Growth in blog traffic in one year
4x
Visitors for an article since publishing
70,000+
Ranking in search results
#1

"Content is one of the biggest and best channels you can invest in. And if you want to quickly scale without compromising the quality and expertise, Draft.dev is the way to go."

Rahul Patwardhan

Senior Director, Demand Generation, Loft Labs

Challenges
  • Lack of internal resources for content creation
  • Need for Kubernetes expertise in content
  • Desire to increase top-of-funnel traffic and SEO rankings
Solution
  • Consistent, high-quality content with Draft.dev
  • Ample network of writers with Kubernetes experience
  • Collaborative content creation process
  • Professionally edited and ready-to-publish content
  • Helpful customer support
Results
  • Over 4x traffic growth in one year
  • 70,000+ visitors for a top article since publishing
  • Top #1-4 Google search rankings for target keywords
  • Content attracting the target audience that converts