AEO and GEO for DevTools
49% of search results now include AI Overviews. This report breaks down what AEO and GEO actually mean for developer marketing, and what's working right now.
What's Inside
Based on Draft.dev's internal data and real client results, this report covers the strategies and outcomes from working directly with DevTools companies in the age of AI-powered search.
- Where AI-powered search is headed and what it means for developer tool discovery
- Which content strategies actually improve LLM visibility (and which are a waste of time)
- Why 96% of dev marketing teams have tried AI but only 7% find it "very useful"
- What is driving the shift from traditional SEO to AEO and GEO in 2026
- Why original, human-written content generates 5.4× more traffic than AI-only content
- How developer tool companies of all sizes are winning in AI-powered search right now
Key Findings
Here's what we've learned about the state of AEO and GEO for developer marketing in 2026.
- keywords in positions 1–3 in 2 months (9 → 23, Client C · Mobile Dev Tools)
- 156%
- keywords in positions 4–10 in 2 months (14 → 30, Client C · Mobile Dev Tools)
- +114%
- of dev marketing teams have tried AI tools
- 96%
- find AI tools "very useful" — most are still experimenting
- 7%
- more traffic from human-written vs. AI-only content (HubSpot, 2025)
- 5.4×
- of search results now include AI Overviews (2026)
- 49%
Get the full report
Get concrete strategies, real client results, and a clear picture of what it takes to stay visible as AI reshapes developer search.
Loading secure form...