Case StudyDeveloper API platform
How a Developer API Platform Won 72% of Its AI Citations
In seven months, we published 23 new articles and refreshed 3 older ones. Our articles now earn 72% of the AI citations to the site and bring in 9 of every 10 blog views.
- Of the site's AI citations come from our articles
- 72%
- Blog views in seven months, from 138 to 1,418
- 10x
- Our articles on Google's first page
- 17 of 22
- Client
- Developer API platform
- Industry
- Developer tools / B2B SaaS
- Timeline
- March 2026 – present (ongoing)
The Story in Three Parts
The challenge
- The docs explained how to use the product, not why to pick it
- Competitors showed up first when developers searched
- No one tracked what AI assistants said about the brand
What we did
- Research into what developers ask AI assistants
- Simple guides first, then working tutorials
- Paid promotion to bring in early readers
The results
- The share of AI answers citing the brand rose 3.5x, from 1.5% to 5.2%
- Unpaid views of our articles grew 4x, from 122 to 508 a month
- Our articles earn 91% of the blog's Google impressions
How We Did It
Six workstreams, from question research to AI citation tracking.
- 01
Question research
Listed what developers ask AI assistants and where competitors were named.
- 02
Plain explainers
Simple guides on document generation, file conversion and automation.
- 03
Quickstart tutorials
A tutorial for each guide, from a blank template to working output.
- 04
Page rewrites
Refreshed 3 older articles into short, direct answers.
- 05
AI agent content
Guides on connecting AI agents to the APIs, plus tutorials for 3 workflow tools.
- 06
Promotion and tracking
Paid newsletter placements since May, with tracking across 4 AI assistants.
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