How Status Hero grew blog traffic by 211% and increased its trial conversion rate with Draft.dev
- Increase in blog traffic
- 211%
- Growth in Medium audience
- 50x
- Hours saved per week
- 40
"Draft.dev has helped us create high-quality content that resonates with our audience on a regular basis. They have helped us double our audience, attract more trial users, and increase our trial conversion rate."
Henry Poydar
Founder & CEO, Status Hero
- Challenges
- Increasing trial users and conversion rate
- Creating valuable content for a technical audience
- Improving presence in Google search results
- Building a regular content pipeline
- Solution
- Content strategy and planning
- Keyword research
- Industry-insider writers
- Collaborative editing process
- Results
- 211% increase in blog visitors
- 50x growth in Medium audience
- 40 hours saved per week
- High SEO rankings
- Growth in trial users and conversion rate
- Consistent content pipeline
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"I was thoroughly impressed by the smooth onboarding and ability to adapt to our product suite. Draft.dev's attention to detail and dedication to aligning content with our brand have significantly impacted our developer-focused content strategy. The high-quality technical blog posts have been well-received internally, and we're excited to see the full impact on our content program."
"Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process."
"Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!"
"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us realize these ambitions."
"Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."
"In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!"
"We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content."
