How Sinch Mailgun REVIVED ITS DEVELOPER-FIRST CONTENT STRATEGY AND ACHIEVED 20-45% CTR with Draft.dev
- Achieved 20-45% CTR rates with Draft.dev
- Quality developer content
- Weeks of internal time saved
- Expanded content initiatives
"Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate."
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
At a Glance
Challenges
- Internal developer resources without bandwidth
- Time and resource-intensive content needs
- Technical product is difficult for non-developer writers
- Need for high volume and quality
Solution
- Subject matter expert writers
- Professional and seamless processes
- Strategic suggestions and feedback
- Testing and tutorial content creation
Results
- 20-45% CTR for developer content
- Expanded internal programming
- More time to create thought leadership content
- Content used by support teams
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