Draft.dev

How Sinch Mailgun REVIVED ITS DEVELOPER-FIRST CONTENT STRATEGY AND ACHIEVED 20-45% CTR with Draft.dev

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Achieved 20-45% CTR rates with Draft.dev
Quality developer content
Weeks of internal time saved
Expanded content initiatives

"Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate."

Em Blitstein

Senior Content Marketing Manager, Sinch Mailgun

Challenges
  • Internal developer resources without bandwidth
  • Time and resource-intensive content needs
  • Technical product is difficult for non-developer writers
  • Need for high volume and quality
Solution
  • Subject matter expert writers
  • Professional and seamless processes
  • Strategic suggestions and feedback
  • Testing and tutorial content creation
Results
  • 20-45% CTR for developer content
  • Expanded internal programming
  • More time to create thought leadership content
  • Content used by support teams
Download the full case studySee how we work