Content Production for Developer Tools & Platforms
We build technical content growth engines driving results. Based on SEO and AEO research, tailored to your needs and designed to reach developers at every stage of their journey.
A Complete Technical Content Solution
We produce everything you need to reach, engage, and convert developer audiences
- High quality technical content, delivered fast
Proven AI workflows and our teams of writers, video producers, and subject matter experts ensure that every piece is technically accurate, meets quality standards, and has a consistent style. Combined, these pieces make up a content growth engine that compounds. We share progress in roadmap documents and adjust content output based on your goals.
- The right content mix for every stage
Effective developer marketing strategies combine multiple content types to address different stages of the developer journey. Tutorials and guides build awareness and trust, while comparisons and persuasive pieces drive consideration and decisions. We create the optimal mix of content to engage your audience at every stage and get you visibilty on search engines and LLMs.
- Content you can count on
Never worry about whether you'll have new content ready again. Marketing to developers can be tricky, but one of the best ways to build trust with them is to consistently provide value across many different channels. When you work with us, you get ready-to-publish content delivered every week. From landing pages, to blog posts, to lead magnets, to videos, to pieces we can syndicate.
What we create
We produce a comprehensive range of technical content.
Check out content examples for 40+ different clients here.Blog Posts & Technical Articles
Technical content that resonates
A technical deep dive is a high-level overview of a technology or group of technologies that requires technical knowledge and personal experience. We create comprehensive technical product guides and use case explorations that help developers understand exactly how your solution fits into their workflow. These pieces include code samples, architecture discussions, and real-world implementation examples that resonate with engineering teams.
Thought Leadership Pieces
Building credibility with tech audiences
Persuasive writing is about making your case to technical decision-makers. It usually requires a mix of engineering experience and domain expertise. Our thought leadership content positions your team as industry experts while addressing the challenges your target developers face. These pieces help build credibility and trust with technical audiences who value authentic insights from practitioners who understand their world.
Comparison Pages
Detailed comparisons that drive decisions
Comparisons can be landing pages or in-depth blog posts. They typically focus on two or three options and include significant depth to the concepts discussed. Good comparison content is well-researched and helps technical buyers make informed decisions. These pages are particularly effective at driving consideration and decision-making by providing the objective analysis that developers need when evaluating tools and platforms.
Video Tutorials
Quality videos for technical audiences
Turn your product's technical features into compelling video content that drives developer adoption and reduces friction in the buyer's journey. Our product-focused videos bridge the gap between features and value, showing developers exactly how your solution solves their problems. Each video is crafted to reduce friction, answer objections, and accelerate time-to-value.
Ebooks & Whitepapers
Strategic lead magnets that convert
Turn anonymous traffic into qualified leads with compelling ebooks and whitepapers. Our lead magnets help convert page visitors into prospects you can nurture and sell to.
Content Refreshes
Recapture lost rankings and visibility
Updating existing articles recaptures lost rankings and AI visibility in weeks instead of months. Content decay affects nearly 60% of blog posts within 12-24 months as version numbers change, algorithms evolve, and technical details become outdated. Refresh strategies consistently outperform new content creation, with case studies showing 200-500% traffic increases while requiring 60-80% less investment. Each refresh includes technical accuracy updates, new code examples, SEO optimization, enhanced structure for featured snippets, updated statistics, and improved conversion elements.
Social Media Posts
Micro-content to extend your reach
We create social media content that extends the reach of your technical content across platforms where developers engage. This includes thread-style posts, code snippets, technical tips, and micro-content derived from your longer-form pieces. Our social media posts maintain technical accuracy while being optimized for engagement and shareability.
A content creation agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
We ensure high impact with minimal lift from your team
- We're built to minimize your team's time investment while maximizing content impact. Within 3 weeks, our engineer-writers and editors deliver your first piece. Your involvement? A kickoff call, quarterly roadmap reviews, and occasional feedback on drafts. We handle everything else.
- You'll get unlimited revisions throughout the engagement, optional CMS publication support, and a full range of content tailored to your funnel: blog posts and tutorials, comparison pages, landing pages, technical product guides, thought leadership, lead magnets, and more.
- Unlike generic content agencies, we combine comprehensive industry analysis, SEO and AEO research, and decades of market experience with writers who understand that developers trust peer-written content and make decisions based on hands-on experience. Every piece is crafted by seasoned software engineers, growth marketers, and editors who know your space.
"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us."
Randall Degges
Head of Developer & Security Relations, snyk
How Earthly increased its monthly blog visitors by 346%with Draft.dev
"It's difficult to find an agency with enough high-quality subject matter expert writers to build up the content pipeline that Draft.dev gives you. It's a shortcut to building an in-house writing team."
Adam Gordon Bell
Director of Developer Relations, Earthly
Trusted by 100+ tech companies
Testimonials
What our clients are saying
"I was thoroughly impressed by the smooth onboarding and ability to adapt to our product suite. Draft.dev's attention to detail and dedication to aligning content with our brand have significantly impacted our developer-focused content strategy. The high-quality technical blog posts have been well-received internally, and we're excited to see the full impact on our content program."
"Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content."
"Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process."
"Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!"
"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us realize these ambitions."
"Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."
"In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!"
"Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy."
"We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content."
"Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate."
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Frequently asked questions
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- What kind of content does Draft.dev actually produce?
- We create a wide range of content focused on helping technical buyers evaluate, adopt, and grow with your product. This includes blog posts and tutorials, comparison pages, landing pages and onboarding content, technical product guides and use case deep-dives, thought leadership pieces, lead magnets and gated assets, content refreshes and SEO-optimized pages, and more. We tailor content formats and tone based on your goals, audience, and funnel stage.
- Who writes the content? Are they technical enough?
- All content is created by our network of 300+ vetted engineer-writers and reviewed by subject matter experts and editors. We also use AI to speed up research and drafts, but every piece is reviewed by real developers and edited by professional technical editors to ensure accuracy, clarity, and value for your audience.
- How soon do we see content after we start?
- You’ll get your first pieces within 3 weeks of kickoff. We’ll spend the first 1–2 weeks aligning on goals, messaging, and the content roadmap so we’re not writing in a vacuum. After that, we aim for a consistent weekly publishing cadence. Publishing 2x weekly is the first core discipline of a successful content operation.
- How much of my team’s time will this require?
- We’re built to minimize internal lift. You’ll typically need to attend a kickoff call, review and approve a quarterly roadmap, and provide occasional feedback on draft content (we handle the rest). We offer full CMS publishing, distribution, and social media asset creation, so you can focus on other growth initiatives and closing the leads we’re driving.
- How do you measure success?
- Success depends on your goals, but we typically track traffic to key content, lead magnet downloads, demo or trial signups from content, engagement via newsletters, shares, or backlinks, and movement of content-informed leads down the funnel. We hold monthly analytics check-ins to evaluate what’s working and adjust the roadmap accordingly.
- Can we start small and scale up later?
- Yes. Many of our clients start small as a test, adding in paid growth options over time. We offer plans starting at $7K/month with an initial minimum commitment of 3 months.