Paid Sponsorships for
Developer Tools
We place your product in the newsletters, podcasts and communities developers actually read. Our technical experts review every sponsor message, and we set up tracking before anything goes live.
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Developer Marketing Survey 2026
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Trusted by 100+ tech companies
Sponsorships in Publications Developers Actually Read
The right placements, expert-reviewed copy and tracking from day one
Placements that fit
We shortlist newsletters, podcasts and communities whose readers match your buyers, from CooperPress, TLDR and Changelog to smaller niche newsletters. Then we handle the booking and negotiation.
Copy worth reading
Most sponsorships fail on the copy, not the placement. Instead of filling in the publisher's template, we create sponsor copy that fits each publication, and a subject matter expert reviews it for accuracy.
Tracking from day one
Every placement gets its own landing page and tracked links, set up before it goes live. Every month, you see cost per signup by placement, so you know which ones to renew and which to drop.
A growth agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
A growth partner that understands technical audiences
- Developers ignore banner ads and tune out marketing. But they choose to read newsletters, podcasts and community publications, and they read the sponsor slot because they trust the publication. That's why the copy matters as much as the placement.
- We've built relationships with 50+ developer newsletters, 200+ niche sites and dozens of community platforms, so we know which channels bring quality traffic. Before we create any sponsor copy, we study your product, competitors and audience.
- We book the placements, submit the copy and report every month on what each one brought in. You see which publications drive pipeline, not just clicks, and we move budget to what works.
“Content is one of the biggest and best channels you can invest in. And if you want to quickly scale without compromising the quality and expertise, Draft.dev is the way to go.”
Rahul Patwardhan
Senior Director, Demand Generation, Loft Labs
Case Study
How Loft Labs scaled its Kubernetes blog by 4x and achieved top SEO rankings with Draft.dev
Loft Labs had no time to create content for Kubernetes engineers. We delivered steady, ready-to-publish content backed by Kubernetes expertise. Blog traffic grew 4x in one year, and one article alone has brought in over 70,000 visitors.
- Growth in blog traffic in one year
- 4x
- Visitors to one article since publishing
- 70,000+
- Ranking in search results
- #1
100+ Growing Clients
What our clients are saying
Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content.
Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process.
Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!
Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy.
We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content.
“Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate.”
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Common Questions We Get Asked
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- What do sponsorships cost?
- It depends on the publication, format and audience size. A small specialist newsletter can cost a few hundred dollars, and the biggest developer publications several thousand. We pick placements that fit your budget and tell you when one isn't worth its price.
- Which channels do you work with?
- 50+ developer newsletters like TLDR, Pointer and Changelog, plus podcasts, community platforms and niche sites. We keep testing new channels and only recommend those that bring results.
- How do you choose which publications to use?
- We look at who the audience really is, not just how big it is. We keep the list short on purpose.
- Who creates the sponsor copy?
- We create it for each publication, and one of our subject matter experts reviews it, so it is accurate and reads like the publication, not an ad.
- Can we test before committing?
- Yes. Most clients start with two or three placements, see what each one brings in, then renew the ones that worked. That's why we set up tracking before the first placement goes live.
- How do you track results?
- Every placement gets its own landing page and tracked links. We also watch branded search and signups around each send, and report cost per signup by placement.
Book a Discovery Call
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Send a message
Or email sales@draft.dev