We help Developer Tools & Platforms grow and win
At Draft.dev, we build growth engines that compound and resonate with developers, search engines and LLMs. Our work has generated hundreds of thousands of leads for our clients.
Let us help you building your technical content growth engine.
A developer content agency building growth engines for tech companies
- Draft.dev delivers a breadth of authentic developer content backed by real engineering expertise. Founded in 2020 by former CTO Karl Hughes, we combine strategic marketing with hands-on technical knowledge to create content that performs. Our network of 300+ seasoned engineers produces technically accurate content that resonates with developer audiences, search and answer engines, and algorithms. Experienced marketers and editors ensure every piece is derived from strategic goals and drives results while maintaining the depth developers expect.
- From strategy, to production, to distribution within weeks. We handle the full content lifecycle: planning, production, and promotion. Proven AI workflows combined with hundreds of subject matter experts ensure fast turnaround times and high quality.
Trusted by 100+ tech companies
How we work with you
Our process is designed for speed and alignment. Three focused stages take you from initial discovery to published content within weeks.
- 1. Discovery call
- Before we begin working with a new client, we want to make sure we're a good fit for you. In our 30-minute discovery session, we'll ask you where your business is at, what your content goals are, and walk you through our content strategy, production, and promotion processes.
- 2. Kickoff call
- We have a call with your primary contact and try to schedule 1-on-1 interviews with someone on your leadership team to extract vision and thought leadership content ideas. We also talk through nice-to-have information like product description, brand guidelines, positioning, ICPs, competitors and ideally get access to your CMS and analytics, if feasible.
- 3. Content strategy, production, and output within 3 weeks
- Based on the information from the kickoff call we analyze your existing setup, define strategy and a roadmap, and start content production. You will usually have your first content pieces published within 3 weeks. We then execute on a cadence of weekly (content delivery) and monthly (reporting and strategy call) tasks to stay aligned with your current business goals and needs.
Meet Our Team
Our team is composed of dedicated professionals, each bringing unique skills and expertise to drive our mission forward.
Karl Hughes
Founder, CEO
Manuel Weiss
Co-owner
Elzet Blaauw
COO
Annika Puura
Operations Manager
Jakkie Koekemoer
Engineering Manager
Robin Fussell
Marketing Manager
Aniket Bhattacharyea
Developer Advocate
Kumar Harsh
Developer Advocate
Kirstin Spivey
Developmental Editor
Shane Cullen
Developmental Editor
A content creation agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
Frequently asked questions
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- What kind of content does Draft.dev actually produce?
- We create a wide range of content focused on helping technical buyers evaluate, adopt, and grow with your product. This includes blog posts and tutorials, comparison pages, landing pages and onboarding content, technical product guides and use case deep-dives, thought leadership pieces, lead magnets and gated assets, content refreshes and SEO-optimized pages, and more. We tailor content formats and tone based on your goals, audience, and funnel stage.
- Who writes the content? Are they technical enough?
- All content is created by our network of 300+ vetted engineer-writers and reviewed by subject matter experts and editors. We also use AI to speed up research and drafts, but every piece is reviewed by real developers and edited by professional technical editors to ensure accuracy, clarity, and value for your audience.
- How soon do we see content after we start?
- You’ll get your first pieces within 3 weeks of kickoff. We’ll spend the first 1–2 weeks aligning on goals, messaging, and the content roadmap so we’re not writing in a vacuum. After that, we aim for a consistent weekly publishing cadence. Publishing 2x weekly is the first core discipline of a successful content operation.
- How much of my team’s time will this require?
- We’re built to minimize internal lift. You’ll typically need to attend a kickoff call, review and approve a quarterly roadmap, and provide occasional feedback on draft content (we handle the rest). We offer full CMS publishing, distribution, and social media asset creation, so you can focus on other growth initiatives and closing the leads we’re driving.
- How do you measure success?
- Success depends on your goals, but we typically track traffic to key content, lead magnet downloads, demo or trial signups from content, engagement via newsletters, shares, or backlinks, and movement of content-informed leads down the funnel. We hold monthly analytics check-ins to evaluate what’s working and adjust the roadmap accordingly.
- Can we start small and scale up later?
- Yes. Many of our clients start small as a test, adding in paid growth options over time. We offer plans starting at $7K/month with an initial minimum commitment of 3 months.