About Draft.dev
Draft.dev is a content marketing agency focused on creating in-depth, technical content for companies in tech. We work with subject matter experts from around the world.
Let us create technical tutorials, video tutorials, blog posts, and e-books for you.
We believe great marketing content can also be educational content
- After spending 8 years as a CTO, building software engineering teams in venture-funded startups, Karl Hughes founded Draft.dev to help companies create authentic technical content that resonates with software developers.
- Since founding the company in 2020, the team has grown to include marketers, editors, engineers, and over 300 engineers who write content for us.
The team
Karl Hughes
Founder, CEO
Manuel Weiss
Co-owner
Clayton Kast
Account Director
Annika Puura
Operations Manager
Jakkie Koekemoer
Engineering Manager
Elzet Blaauw
Managing Editor
Sarah Cottone
Content Strategist
Aniket Bhattacharyea
Developer Advocate
Kumar Harsh
Developer Advocate
Kirstin Spivey
Developmental Editor
Shane Cullen
Developmental Editor
What makes Draft.dev different?
- A sole focus on technical audiences
We work exclusively with companies that are trying to reach software developers, data engineers, and DevOps practitioners. Typically, our clients are Developer Relations or Developer Marketing teams at companies with 50+ employees or at least Series A funding.
- Technical expertise and Marketing excellence
We specialize in producing technical content (mostly tutorials and blog posts), but we can also help you create a content plan, come up with suitable topics, or execute on one-time content projects like ebooks.
- Content You Can Count On
We create high-quality, technically-deep content. Subject-matter experts are assigned to each article, so every piece is detailed and authoritative. Our core team includes experienced engineers and editors who make sure that every piece of content comes to you ready to publish.
A proven track record of success
Draft.dev has worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
How Draft.dev works with clients
- 1. Discovery Call
- Before we begin working with a new client, we want to make sure we’re a good fit for you. In our 30-minute discovery session, we’ll ask you where your business is at, what your content goals are, and the type of content you’re looking to produce.
- 2. Statement of Work and Timeline
- We almost always have a backlog of new clients waiting to start, so once you’re ready to reserve a spot in our production calendar, we’ll send over an estimated timeline and statement of work. This allows us to ensure we have enough writers and editors ready to help maintain our rigorous quality standards, and that both parties are on the same page as far as the scope of work is concerned.
- 3. Topic Strategy and Intake
- During the topic strategy phase, we’ll define your content goals, requirements, and the preferences of all stakeholders on your team. Your team will be able to provide examples of articles you like and any desired topic ideas you have in mind. All relevant information about your brand and content strategy is helpful to our Technical Content Specialists and can be incorporated into your content plan.
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