What is Draft.dev?
Draft.dev is a technical content marketing agency run by subject matter experts. Our mission is to help tech companies create authentic technical content that resonates with their audience.
Let us create technical tutorials, video tutorials, blog posts, and e-books for you.
We believe great marketing content can also be educational content
- With over 8 years of experience as a CTO, Karl Hughes has a deep understanding of the challenges companies face in connecting with software developers. This expertise inspired him to found Draft.dev in 2020, with the mission of helping businesses create authentic technical content that not only engages but also educates their target audience.
- Draft.dev has expanded its team to include skilled marketers, editors, and engineers, alongside a network of over 300 experienced engineers who contribute high-quality content. This diverse team ensures that our content is not only technically accurate but also resonates with the unique needs of software developers, bridging the gap between marketing and education.
Meet Our Team
Our team is composed of dedicated professionals, each bringing unique skills and expertise to drive our mission forward.
Karl Hughes
Founder, CEO
Manuel Weiss
Co-owner
Elzet Blaauw
COO
Annika Puura
Operations Manager
Jakkie Koekemoer
Engineering Manager
Robin Fussell
Marketing Manager
Aniket Bhattacharyea
Developer Advocate
Kumar Harsh
Developer Advocate
Kirstin Spivey
Developmental Editor
Shane Cullen
Developmental Editor
What Makes Draft.dev Different?
- A Sole Focus on Technical Audiences
We work exclusively with companies aiming to reach software developers, data engineers, and DevOps practitioners. Our typical clients include Developer Relations or Developer Marketing teams at companies with 50 or more employees or those that have achieved at least Series A funding.
- Technical Expertise and Marketing Excellence
We specialize in producing high-quality technical content, primarily tutorials and blog posts. We offer additional services to help you create a comprehensive content plan, generate suitable topics, or execute on one-time content projects such as ebooks.
- Content You Can Count On
We create high-quality, technically-deep content. Subject-matter experts are assigned to each article, so every piece is detailed and authoritative. Our core team includes experienced engineers and editors who make sure that every piece of content comes to you ready to publish.
A proven track record of success
Draft.dev has worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
How Draft.dev Works with Clients
At Draft.dev, we prioritize understanding your needs and ensuring a successful partnership. Below is a structured overview of our client engagement process, which outlines each step clearly and provides actionable outcomes.
- 1. Discovery Call
- Before we begin working with a new client, we want to make sure we're a good fit for you. In our 30-minute discovery session, we'll ask you where your business is at, what your content goals are, and the type of content you're looking to produce.
- 2. Statement of Work and Timeline
- We almost always have a backlog of new clients waiting to start, so once you're ready to reserve a spot in our production calendar, we'll send over an estimated timeline and statement of work. This allows us to ensure we have enough writers and editors ready to help maintain our rigorous quality standards, and that both parties are on the same page as far as the scope of work is concerned.
- 3. Topic Strategy and Intake
- During the topic strategy phase, we'll define your content goals, requirements, and the preferences of all stakeholders on your team. Your team will be able to provide examples of articles you like and any desired topic ideas you have in mind. All relevant information about your brand and content strategy is helpful to our Technical Content Specialists and can be incorporated into your content plan.
Trusted by 100+ tech companies
Frequently asked questions
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- How quickly can we get started?
- Typically, we conduct an initial strategy session to define the scope of work. Once approved, your first content pieces will be delivered to you within 2 weeks. After that, new content will be delivered every week based on your plan. You can see our whole process on our homepage.
- What if we want a custom package for content creation?
- Not a problem. Our standard packages are just a starting point, but we have clients doing anywhere from 12-48 blog posts every quarter. Other clients simply want us to produce 1 content piece per week for them.
- What if we just want to try Draft.dev out?
- We don't offer trials, but we have an extensive catalog of samples we can share. A few are available on our website ('Content Type We Produce'), but we can share many more upon request.
- What if we don't like an article you send us?
- We stand by our satisfaction guarantee. If you're ever unsatisfied, we'll work with you to make it right. If we cannot fix the content within two rounds of revisions, we'll offer a complete rewrite or refund for the piece.
- How do payments work?
- You can opt to either pay a single invoice at the start of each quarter or create a monthly payment plan. Other payment options are available for an additional fee.
- Do you accept bulk orders?
- We do. The price per article depends on the volume and delivery speed required. Book a call with us to discuss your content needs.