We help Developer Tools & Platforms grow and win
At Draft.dev, we build growth engines that compound and resonate with developers, search engines and LLMs. Our work has generated hundreds of thousands of leads for our clients.
Let us help you building your technical content growth engine.
We believe great marketing content can also be educational content
- With over 8 years of experience as a CTO, Karl Hughes has a deep understanding of the challenges companies face in connecting with software developers. This expertise inspired him to found Draft.dev in 2020, with the mission of helping businesses create authentic technical content that not only engages but also educates their target audience.
- Draft.dev has expanded its team to include skilled marketers, editors, and engineers, alongside a network of over 300 experienced engineers who contribute high-quality content. This diverse team ensures that our content is not only technically accurate but also resonates with the unique needs of software developers, bridging the gap between marketing and education.
Meet Our Team
Our team is composed of dedicated professionals, each bringing unique skills and expertise to drive our mission forward.
Karl Hughes
Founder, CEO
Manuel Weiss
Co-owner
Elzet Blaauw
COO
Annika Puura
Operations Manager
Jakkie Koekemoer
Engineering Manager
Robin Fussell
Marketing Manager
Aniket Bhattacharyea
Developer Advocate
Kumar Harsh
Developer Advocate
Kirstin Spivey
Developmental Editor
Shane Cullen
Developmental Editor
What Makes Draft.dev Different?
- A Sole Focus on Technical Audiences
We work exclusively with companies aiming to reach software developers, data engineers, and DevOps practitioners. Our typical clients include Developer Relations or Developer Marketing teams or companies and startups that that have achieved at least a Series A funding.
- Technical Expertise and Marketing Excellence
We specialize in producing high-quality technical content, fast. From tutorials, to ebooks, landing pages, competitor comparisons, and more. We offer additional services to help you create a comprehensive content strategy and help building out your content roadmap.
- Content You Can Count On
We create high-quality content engines. Fast turnaround times combined with subject-matter expert reviews ensure consistent output of expert technical content. Our core team includes experienced content marketers, software engineers and editors who make sure that every piece of content comes to you ready to publish.
A content creation agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
How Draft.dev Works with Clients
At Draft.dev, we prioritize understanding your needs and ensuring a successful partnership. Below is a structured overview of our client engagement process, which outlines each step clearly and provides actionable outcomes.
- 1. Discovery Call
- Before we begin working with a new client, we want to make sure we're a good fit for you. In our 30-minute discovery session, we'll ask you where your business is at, what your content goals are, and the type of content you're looking to produce.
- 2. Statement of Work and Timeline
- We almost always have a backlog of new clients waiting to start, so once you're ready to reserve a spot in our production calendar, we'll send over an estimated timeline and statement of work. This allows us to ensure we have enough writers and editors ready to help maintain our rigorous quality standards, and that both parties are on the same page as far as the scope of work is concerned.
- 3. Topic Strategy and Intake
- During the topic strategy phase, we'll define your content goals, requirements, and the preferences of all stakeholders on your team. Your team will be able to provide examples of articles you like and any desired topic ideas you have in mind. All relevant information about your brand and content strategy is helpful to our Technical Content Specialists and can be incorporated into your content plan.
Trusted by 100+ tech companies
Frequently asked questions
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- What kind of content does Draft.dev actually produce?
- We create a wide range of content focused on helping technical buyers evaluate, adopt, and grow with your product. This includes blog posts and tutorials, comparison pages, landing pages and onboarding content, technical product guides and use case deep-dives, thought leadership pieces, lead magnets and gated assets, content refreshes and SEO-optimized pages, and more. We tailor content formats and tone based on your goals, audience, and funnel stage.
- Who writes the content? Are they technical enough?
- All content is created by our network of 300+ vetted engineer-writers and reviewed by subject matter experts and editors. We also use AI to speed up research and drafts, but every piece is reviewed by real developers and edited by professional technical editors to ensure accuracy, clarity, and value for your audience.
- How soon do we see content after we start?
- You’ll get your first pieces within 3 weeks of kickoff. We’ll spend the first 1–2 weeks aligning on goals, messaging, and the content roadmap so we’re not writing in a vacuum. After that, we aim for a consistent weekly publishing cadence. Publishing 2x weekly is the first core discipline of a successful content operation.
- How much of my team’s time will this require?
- We’re built to minimize internal lift. You’ll typically need to attend a kickoff call, review and approve a quarterly roadmap, and provide occasional feedback on draft content (we handle the rest). We offer full CMS publishing, distribution, and social media asset creation, so you can focus on other growth initiatives and closing the leads we’re driving.
- How do you measure success?
- Success depends on your goals, but we typically track traffic to key content, lead magnet downloads, demo or trial signups from content, engagement via newsletters, shares, or backlinks, and movement of content-informed leads down the funnel. We hold monthly analytics check-ins to evaluate what’s working and adjust the roadmap accordingly.
- Can we start small and scale up later?
- Yes. Many of our clients start small as a test, adding in paid growth options over time. We offer plans starting at $7K/month with an initial minimum commitment of 3 months.