AEO and GEO for DevTools
Learn how to implement AEO and GEO strategies for DevTools.
All Resources
Developer Marketing Survey 2026
We surveyed developer marketing and DevRel leaders across the industry to find out what's actually working.
How to Set Up a Content Marketing Engine in the Age of AI
This eBook will walk you through the exact process that you can use to set up a predictable, consistent content engine that provides you with insights and data to prove its effectiveness to business leadership.
How to Orchestrate Technical Content to Drive Business
Learn how to build strategic content clusters around pillar content, nudge your readers down the funnel, and transform your expertise into valuable gated assets that convert visitors into leads.
Distributing Content on Social Media and Generating Leads from Gated Assets
This document will walk through a simple framework on how to utilize potentially existing downloadable assets and orchestrate some simple social media playbooks.
The Trello Content Calendar Template
Build a powerful Trello content calendar with automated workflows. Free template includes a 10-stage Kanban system and pre-built checklists.
The Asana Content Calendar Template
Complete Asana content calendar setup guide with downloadable template. Includes workflow stages, automation tips, and team collaboration features.
The Airtable Content Calendar Template
Build a comprehensive Airtable content calendar with database power. Free template includes pipeline tracking, task management, and team views.
Building and Scaling Developer Marketing
This guide offers strategies and insights for effectively reaching and converting developer audiences through authentic, value-driven approaches.
How to run your own Keyword Audit and Creating Topic Clusters
In this free PDF guide, we will walk you through how to conduct your own SEO keyword research and the process of generating topic clusters. Learn how to find keywords people are searching for and how to plan and map topic clusters.
The Technical Content Manager's Playbook
This free Technical Content Manager Playbook is a collection of resources you can use to manage a top-tier technical blog. Among other things, it includes a template for creating technical content briefs, a multi-author publishing calendar, and a technical blogging style guide.
The Content Engine Checklist
In this free PDF checklist, we give you an overview on key aspects to consider when building a content engine and when starting and running the engine. We talk about the Tech Setup, Marketing Automation and Advertisement, and Content Types and Content Promotion.
50 Winning Ideas For Your Company's Blog
Kickstart your content marketing efforts with this in-depth guide.
The Big Blog Promotion Checklist
While there are plenty of general promotional checklists for bloggers, not many are specifically built with a software engineering audience in mind.
8 Essential B2B Demand Generation Tactics
This guide breaks down 8 demand generation tactics that actually work for B2B SaaS and AI companies.
"Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."
Rich Burroughs
Developer Advocate, Loft Labs
Frequently asked questions
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- What kind of content does Draft.dev actually produce?
- We create a wide range of content focused on helping technical buyers evaluate, adopt, and grow with your product. This includes blog posts and tutorials, comparison pages, landing pages and onboarding content, technical product guides and use case deep-dives, thought leadership pieces, lead magnets and gated assets, content refreshes and SEO-optimized pages, and more. We tailor content formats and tone based on your goals, audience, and funnel stage.
- Who writes the content? Are they technical enough?
- All content is created by our network of 300+ vetted engineer-writers and reviewed by subject matter experts and editors. We also use AI to speed up research and drafts, but every piece is reviewed by real developers and edited by professional technical editors to ensure accuracy, clarity, and value for your audience.
- How soon do we see content after we start?
- You’ll get your first pieces within 3 weeks of kickoff. We’ll spend the first 1–2 weeks aligning on goals, messaging, and the content roadmap so we’re not writing in a vacuum. After that, we aim for a consistent weekly publishing cadence. Publishing 2x weekly is the first core discipline of a successful content operation.
- How much of my team’s time will this require?
- We’re built to minimize internal lift. You’ll typically need to attend a kickoff call, review and approve a quarterly roadmap, and provide occasional feedback on draft content (we handle the rest). We offer full CMS publishing, distribution, and social media asset creation, so you can focus on other growth initiatives and closing the leads we’re driving.
- How do you measure success?
- Success depends on your goals, but we typically track traffic to key content, lead magnet downloads, demo or trial signups from content, engagement via newsletters, shares, or backlinks, and movement of content-informed leads down the funnel. We hold monthly analytics check-ins to evaluate what’s working and adjust the roadmap accordingly.
- Can we start small and scale up later?
- Yes. Many of our clients start small as a test, adding in paid growth options over time. We offer plans starting at $9K/month with an initial minimum commitment of 3 months.