Reddit Marketing for
Developer Tools
We find the Reddit threads your buyers already read and leave helpful comments with unlinked brand mentions. Our engineers review every comment.
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Distributing Content on Social Media
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Trusted by 100+ tech companies
Get Mentioned Where Developers Ask for Advice
Helpful answers, reviewed by technical experts, in the threads your buyers read
Threads buyers read
We find existing Reddit threads where people ask about tools like yours. We start with the threads that already show up in Google and AI answers, because that is where your buyers keep finding them.
Mentions that help
In each thread, we leave a helpful comment that answers the question first and mentions your brand without a link. A subject matter expert who knows tools like yours reviews every comment before it goes live.
Monthly reports
Every month, you see where your brand was mentioned, how those threads rank in Google and how often AI tools name you. We use what we learn to pick the next threads.
A growth agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
A growth partner that understands developers
- Developers ask Reddit before they choose a tool. They post questions, compare options and share what worked. Those threads often show up above your own website, in Google and in AI answers.
- But Reddit doesn't welcome marketing. Comments that sound like an ad get removed, and developers stop listening. That's why every comment is reviewed by an engineer who has used tools like yours. We follow each subreddit's rules and mention your brand without a link.
- Every month, we report where your brand was mentioned and how those threads are doing, and use what we learn to pick the next ones.
“Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate.”
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Case Study
How a GPU cloud platform's new content earned 10x the AI traffic of its legacy pages
Our new articles brought in 10x the AI traffic of older pages that had been refreshed. One article was cited by all three major AI assistants in a single month.
- AI traffic vs. refreshed legacy pages
- 10x
- Major AI assistants citing one article
- 3 of 3
- Pieces published in under 5 months
- 29
100+ Growing Clients
What our clients are saying
Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content.
Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process.
Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!
Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy.
We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content.
“It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published.”
Rich Burroughs
Developer Advocate, Loft Labs
Common Questions We Get Asked
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- Will this get us banned?
- No. We follow each subreddit's rules and only comment where we can help. Every comment is useful even without your brand name in it.
- Why don't the comments include a link?
- Links often get comments removed. A mention without a link still works, because people read these threads in Google and in AI answers when they choose a tool.
- Who reviews the comments?
- One of our 300+ technical experts who has used tools like yours reviews every comment before it goes live.
- Which threads do you comment on?
- Threads where people ask about tools like yours, starting with the ones that show up in Google and AI answers.
- Which AI tools do you track?
- We run your buyers' questions across ChatGPT, Claude, Perplexity and Google AI Mode, and track how often they name your brand.
- How do you measure results?
- We track where your product is mentioned, how those threads rank in Google, and how often AI tools name you. You get a report every month.
Book a Discovery Call
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Send a message
Or email sales@draft.dev