Paid Search for
Developer Tools
We run paid search ads that reach developers who are already looking for a tool like yours. Our engineers review the landing pages, and we track the signups each ad brings in.
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Trusted by 100+ tech companies
Paid Search That Reaches Buyers
Your budget goes to people already looking
Ads for active buyers
We review your current ad accounts, then build campaigns around searches that show someone is choosing a tool: your brand, competitors, comparisons and migrations. Your budget goes to people already looking.
Pages developers trust
Each ad leads to a landing page with real setup steps, honest comparisons and code, because a click is wasted if the page doesn't earn trust. Our technical experts review every page, and we test versions to see what works.
Retargeting docs readers
People reading your docs are your best audience, so we show them ads that match what they read. Every month, you see cost per lead, cost per signup and pipeline, and we move budget to what works.
A growth agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
A growth partner that understands technical audiences
- Most teams have tried paid ads with developers and been let down. Developers block ads and tune out marketing. But some people are worth reaching: buyers comparing tools, and engineers stuck in your docs. They are already looking, and that is when paid ads work.
- Reaching them is only half the job. The page they land on has to earn their trust, so an engineer reviews every landing page for accuracy.
- Once campaigns are live, we test your pages and watch the numbers. Every month, we report cost per lead and cost per signup, and move budget to the searches that bring in pipeline.
“What impressed me the most was that as traffic grew, I was expecting a slight drop in conversion rates from visitors to signups, surprisingly it stayed consistent at 10-15%. Helping us not only hit our goals but exceed them.”
Dawn Parzych
Head of Marketing, Shorebird
Case Study
How Status Hero grew blog traffic by 211% and increased its trial conversion rate with Draft.dev
Status Hero wanted more trial users. Our content plan, keyword research and industry-insider expertise grew its traffic, its trial users and its trial conversion rate, and saved the team 40 hours a week.
- Increase in blog visitors
- 211%
- Growth in Medium audience
- 50x
- Hours saved per week
- 40
100+ Growing Clients
What our clients are saying
Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content.
Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process.
Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!
Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy.
We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content.
“Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate.”
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Common Questions We Get Asked
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- Do paid search ads work on developers?
- On the right searches, yes. Developers block most ads, but buyers search for comparisons, and engineers stuck in your docs respond to retargeting. Paid ads work best when people are already looking.
- Which searches do you target?
- Searches that show someone is choosing a tool: your brand, competitors, comparisons and migrations.
- Can you work with our existing ad accounts?
- Yes. We review your current ad accounts before we build new campaigns.
- How do you report results?
- Every month, you see cost per lead, cost per signup and which campaigns bring in pipeline. Then we move budget to the searches that work.
- What budget do we need to start?
- Enough to learn which searches work for you, and that depends on your market. We'll give you a number on the discovery call.
- Do you build the landing pages?
- Yes. A subject matter expert verifies every landing page, and we test different versions to see which works best.
Book a Discovery Call
Pick a time that works for you, or send us a message and we'll reply within 24 hours.
Schedule a call
Choose a time on our calendar.
Send a message
Or email sales@draft.dev