AEO & GEO Services for
Developer Tools
We build AEO & GEO content engines that get your developer tool cited in AI answers. Our 300+ subject matter experts, backed by an AI-assisted process, create content that resonates with developers, search engines and LLMs.
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AEO & GEO Guide for DevTools
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Trusted by 100+ tech companies
Get Your Product Into AI Answers
Content and strategy built to earn AI mentions and citations
A content strategy built for AI answers
Our engineers use your product. We analyze your competitors, audit your existing content for gaps and opportunities, and conduct SEO and GEO research. Then we build a roadmap of content designed to earn mentions and citations in AI answers.
Content LLMs can quote
AI tools quote passages, not pages. We create new explainers, definitions, tutorials and code samples that hold up on their own, and refresh existing pages when needed. Every piece starts with deep research, is reviewed for technical accuracy by one of our 300+ technical experts, and is polished by a technical editor, so it is accurate enough to be cited.
Mentions on the sources AI trusts
Most of what an LLM knows about you comes from other sites. We distribute your content on developer platforms that AI tools cite heavily, like Dev.to, Hashnode and Coder Legion. Our Influencer Distribution Network of developer micro-influencers also shares it, giving your product more chances to be mentioned and cited.
A growth agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
A growth partner with measurable results
- Developers increasingly ask an AI assistant before they open a search tab, and most developer marketing teams can't tell whether that answer names their product or a competitor's. A page can rank well on Google and still never be cited.
- Unlike agencies that simply renamed SEO as GEO, we treat it as two jobs: making your own pages easy for LLMs to quote, and earning mentions on the third-party sources they trust. Both need people who know your category, because developers, and the AI tools they use, ignore generic content.
- We create and publish citation-ready content. Then we share it on developer platforms that AI tools cite, and through our Influencer Distribution Network. Each month, we track your AI mentions and citations alongside traffic and leads, and adjust the roadmap based on what is working.
“Having previously worked with draft.dev, I reached out to them within weeks of starting to help us accelerate our content creation. Our first pieces were published within weeks and ranked within the first month.”
Dawn Parzych
Head of Marketing, Shorebird
Case Study
How a GPU cloud platform's new content earned 10x the AI traffic of its legacy pages
Original content outperformed refreshed legacy pages that started with more authority. One article was cited by all three major AI assistants in a single month.
- AI traffic vs. refreshed legacy pages
- 10x
- Major AI assistants citing one article
- 3 of 3
- Pieces published in under 5 months
- 29
100+ Growing Clients
What our clients are saying
Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content.
Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process.
Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!
Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy.
We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content.
“Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate.”
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Common Questions We Get Asked
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- Is AEO & GEO just SEO with a new name?
- No. They overlap, but they do different jobs. SEO gets you ranked in a list of links. AEO & GEO get you quoted inside an AI answer. That depends on how easy your content is to quote, and how often your brand shows up on the sites AI trusts. A page can rank well and still never get quoted.
- How do you measure whether it is working?
- We track your AI mentions and citations alongside traffic and leads. In our monthly analytics reviews you see which articles are getting cited and how that is trending, and we adjust the roadmap based on what is earning citations.
- Do we still need SEO?
- Yes. AEO & GEO build on SEO, not replace it. AI answers draw on the same search systems, so strong SEO is still the starting point.
- Who reviews the content for accuracy?
- Our technical experts, a network of 300+ engineers and subject matter experts. They review the technical details, build and test the code, and read each piece the way a developer would. A technical editor then polishes it to your brand guidelines.
- Where do you share our content?
- On developer platforms that AI tools cite heavily, like Dev.to, Hashnode and Coder Legion, and through our Influencer Distribution Network of developer micro-influencers.
- How long before we see citations?
- It depends on where you start. One client with a brand-new domain started getting clicks from two major AI tools within weeks of publishing. Sites that already have content usually move faster, because we can improve existing pages as well as add new ones.
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