SEO Services for
Developer Tools
We build SEO content engines that help your product show up when engineers and buyers search. Our 300+ subject matter experts create technically accurate content that ranks on Google and turns readers into signups.
Free eBook
Keyword Audit & Topic Clusters
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Trusted by 100+ tech companies
SEO That Reaches Engineers and the People Who Buy
Content built around what your buyers search
Roadmap from research
We study your product, competitors and existing content, then research what your buyers search for, like error messages, setup questions and comparisons. You get a content roadmap that starts with quick wins.
Content engineers trust
We create the tutorials, how-to guides, integration pages and comparisons on that roadmap. A subject matter expert reviews every piece, an engineer tests the code, and a technical editor polishes it.
Pages that keep ranking
Each finished piece goes straight into your CMS with headings, links, metadata and images, so your team doesn't have to. Every month, we report on rankings, traffic and signups, and refresh pages that start to slip.
A growth agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
A growth partner that understands technical audiences
- Your blog has to reach two kinds of readers. Engineers find you when they search for error messages, setup help or integrations. Buyers find you when they compare tools and look for alternatives. Most SEO agencies only focus on one of them. We create content for both.
- Content for engineers has to get the technical details right. That's why every piece is reviewed by a subject matter expert in your space, not a generalist. Before we start, we study your product, your competitors and your audience, so every piece sounds like it came from your own team.
- Once a piece is ready, we edit it and publish it for you. Every month, we report on your rankings, traffic and the signups your content brings in, and use what we learn to plan what comes next.
“In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!”
Robert Gibb
Content Marketing Manager, Fabric
Case Study
How Earthly increased its monthly blog visitors by 346% with Draft.dev
Earthly needed technical content but lacked SEO know-how. Our keyword research and technical content grew its blog to 1,500 visitors per workday.
- Increase in monthly blog visitors
- 346%
- Blog visitors per workday
- 1,500
- Conversion rate on blog content
- 6%
100+ Growing Clients
What our clients are saying
Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content.
Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process.
Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!
Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy.
We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content.
“Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate.”
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Common Questions We Get Asked
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- How is this different from a regular SEO agency?
- Most SEO agencies can build a keyword list. Few can produce a tutorial an engineer will read to the end. We do both, because our technical experts review every piece.
- Who reviews the content?
- Our 300+ engineers and subject matter experts. They verify the technical details, build and test the code, and read each piece as a developer would. A technical editor then polishes it to your brand guidelines.
- What kind of SEO content do you create?
- Tutorials, how-to guides, integration pages, comparisons and alternatives pages. We also refresh older pages when their rankings start to slip.
- Should our documentation rank too?
- Often, yes. But your docs and your blog can compete for the same search. We look at both and decide what belongs where.
- Do you do link building?
- Yes, as an add-on service. We can also share your content on Dev.to, and through our Influencer Distribution Network.
- How do you measure results?
- Every month, we report on your rankings, traffic and the signups your content brings in. Then we use what we learn to plan what comes next.
Book a Discovery Call
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Send a message
Or email sales@draft.dev