Why Technical Brands Choose Draft.dev Over SEO Agencies
Stop publishing content that makes developers cringe. Work with writers who actually understand your technology and can earn your developer's respect.
Why SEO Agencies Fail With Developer Content
Generic content agencies treat technical content like any other B2B vertical: stuff it full of the right keywords, churn out 500-word posts, and hope for rankings. But developers have the industry's best BS detectors. They spot shallow content immediately, mock it publicly, and blacklist brands that publish it.
Technical accuracy isn't optional: it's table stakes. One wrong code example, outdated best practice, or fundamental misunderstanding destroys your credibility instantly. Generic agencies using "technical" writers who took a coding bootcamp simply can't deliver the depth developers demand.
Draft.dev: Real Technical Expertise, Not Just Keywords
Draft.dev writers aren't content marketers who learned some technical terms. They're practicing developers, DevRel professionals, and technical architects who write. They understand your product deeply, write code that actually works, explain complex concepts clearly, and earn genuine developer respect.
Trusted by 100+ tech companies
Frequently asked questions
Have a different question or can't find the answer you're looking for? Book a discovery call to learn more.
- Can't generic agencies just hire technical writers?
- They try, but fail for three reasons: Real technical experts earn $150-300K+ in engineering roles and won't work for agency writer rates. Agencies can't evaluate technical competence; they don’t know if code examples work or concepts are explained correctly. One expert isn't enough. You need specialists in different technologies, and agencies can't maintain that benchmark. The result is always 'technical-ish' content that doesn't fool actual developers.
- Don't SEO agencies get better search rankings though?
- Generic SEO tactics actually hurt technical content. Keyword stuffing makes content unreadable for developers. Short, shallow posts don't provide real value. Over-optimization triggers developer skepticism. Draft.dev provides deep, valuable content that developers actually want to read, and performs 3-4x better in both rankings and conversions because search engines now prioritize user engagement over keyword density.
- How can Draft.dev match an SEO agencies content volume?
- Quality beats quantity with developer audiences. One comprehensive, technically excellent piece outperforms 10 shallow SEO posts. It gets shared in communities, linked by developers, and drives sustained organic traffic. Our clients typically see better results from 4 high-quality pieces monthly than competitors get from 20 generic posts. Plus, our 300+ writer network can scale to any volume needed.
- What about SEO agencies that claim technical expertise?
- Ask to see their writers' GitHub profiles, technical backgrounds, and code examples. Most agencies outsource to the same pool of general freelancers or use AI tools with light editing. Our writers have average 8+ years of development experience, maintain active GitHub profiles, contribute to open source, and stay current with technology trends. The difference is immediately visible in the content quality.
- Isn't technical content from developers too complex for marketing goals?
- That's why Draft.dev pairs technical expertise with marketing strategies. Our writers understand both code and conversions. Content is technically accurate AND strategically structured for marketing goals. We translate complex concepts clearly without dumbing them down. Every piece balances depth with accessibility. The result: content that developers respect and that drives business results.
"Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate."
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Testimonials
What our clients are saying
"I was thoroughly impressed by the smooth onboarding and ability to adapt to our product suite. Draft.dev's attention to detail and dedication to aligning content with our brand have significantly impacted our developer-focused content strategy. The high-quality technical blog posts have been well-received internally, and we're excited to see the full impact on our content program."
"Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process."
"Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!"
"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us realize these ambitions."
"Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."
"In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!"
"We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content."
