Content Strategy for
Developer Tools
We build content strategies that put your developer tool in front of the right engineers at the right time. Our technical experts use your product, study your market and turn what they find into a clear roadmap.
Free Checklist
The Content Engine Checklist
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Trusted by 100+ tech companies
Strategy Built on Research
Every roadmap starts with your product and your buyers
Product research
Our engineers sign up and use your product the way your users do. We study your competitors and the questions developers ask search engines and AI tools, so we know where your content can win.
Roadmap tied to your goals
We audit your existing content for gaps and quick wins, then build a roadmap of tutorials, comparisons, guides and refreshes. Each piece maps to a stage of the buyer journey and lines up with your product releases.
Monthly reviews
Every month, we review rankings, AI citations, traffic and signups with you. We keep what works, drop what doesn't and update the roadmap based on real results.
A growth agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
A growth partner that understands developers
- Most developer marketing teams face the same questions: which content will drive results, whether SEO still matters, and how AI search changes things. A good strategy answers them with research into your product, your market and your buyers.
- Developers trust content made for them, value technical accuracy and decide based on hands-on experience. So our technical experts start by using your product, and our growth marketers study how your buyers search.
- The result is a roadmap your team can act on, reviewed with you every month and updated as your product and market change.
“What impressed me the most was that as traffic grew, I was expecting a slight drop in conversion rates from visitors to signups, surprisingly it stayed consistent at 10-15%. Helping us not only hit our goals but exceed them.”
Dawn Parzych
Head of Marketing, Shorebird
Case Study
How a GPU cloud platform got 10x more AI traffic with Draft.dev
A GPU cloud platform needed a plan for every buyer stage. Our audit and dated roadmap led to 29 pieces in under five months, and one article got cited by all three major LLMs.
- More AI traffic than older pages
- 10x
- Major LLMs cited one article
- 3 of 3
- Pieces published in under 5 months
- 29
100+ Growing Clients
What our clients are saying
Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content.
Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process.
Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!
Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy.
We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content.
“Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate.”
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Common Questions We Get Asked
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- What does a content strategy include?
- Product and competitor research, an audit of your existing content, search and AI visibility research, and a roadmap of pieces mapped to your buyer journey.
- Do you look at our existing content?
- Yes. We audit what you have, find gaps and pages worth refreshing, and add quick wins to the roadmap.
- Does the strategy cover AI search as well as Google?
- Yes. We research what developers ask both search engines and AI tools like ChatGPT, and plan content that can rank and get cited.
- What types of content go into the roadmap?
- Tutorials, technical deep dives, comparison pages, thought leadership, ebooks, whitepapers, content refreshes and social posts, depending on your goals.
- How do you measure success?
- We track rankings, AI citations, traffic and signups, and review them with you every month. Then we update the roadmap based on what's working.
- Can you produce the content too?
- Yes. Our content production team can write, review and publish every piece on the roadmap.
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Send a message
Or email sales@draft.dev