Content Strategy Services for Developer Tools & Platforms
We combine deep technical expertise with product research and proven SEO and AI optimization methodologies to create content strategies that put your solution in front of the right developers at the right time.
A Developer Marketing Strategy That Works
Built on experience and comprehensive analysis, not guesswork
- From analysis to actionable strategy
After your kickoff call, our engineers use your product, we analyze your competitors, audit your site for gaps and opportunities, conduct SEO/AEO visibility research, create a road map and execute on the exact pieces that developers, search engines, and LLMs use when seeking and presenting solutions.
- A breadth of content types and pieces
We provide you with thought leadership pieces, technical deep dives, comparison pages, ebooks, whitepapers, content refreshes, and social media posts, and align content production with your product releases, ensuring new features get the technical content they deserve.
- Measuring what matters
Vanity metrics don't pay the bills. We track what actually moves the needle. Our monthly strategy reviews go beyond spreadsheet reports. We provide actionable insights about what's resonating with your audience and adjust the roadmap based on real performance data.
A content creation agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
What sets us apart
- Most developer marketing teams are stuck with the same questions: What content will actually drive results? Is SEO still relevant? What about AI? What's the right CTA? We answer these questions with data-driven content strategies built on comprehensive industry analysis and decades of market experience, not guesswork.
- Unlike generic SEO agencies, we understand that developers trust peer-written content, value technical accuracy over marketing speak, and make decisions based on hands-on experience.
- We analyze your industry, competitors, positioning, product features, target audience, and brand voice to ensure authentic output. Then we conduct SEO and GEO research, assess your existing content, study your marketing funnel, and deliver a content strategy and roadmap tailored to your business. All of this is done by seasoned software engineers, growth marketers, and editors.
"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us."
Randall Degges
Head of Developer & Security Relations, snyk
How Earthly increased its monthly blog visitors by 346%with Draft.dev
"It's difficult to find an agency with enough high-quality subject matter expert writers to build up the content pipeline that Draft.dev gives you. It's a shortcut to building an in-house writing team."
Adam Gordon Bell
Director of Developer Relations, Earthly
Trusted by 100+ tech companies
Testimonials
What our clients are saying
"I was thoroughly impressed by the smooth onboarding and ability to adapt to our product suite. Draft.dev's attention to detail and dedication to aligning content with our brand have significantly impacted our developer-focused content strategy. The high-quality technical blog posts have been well-received internally, and we're excited to see the full impact on our content program."
"Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content."
"Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process."
"Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!"
"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us realize these ambitions."
"Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."
"In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!"
"Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy."
"We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content."
"Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate."
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Frequently asked questions
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- What kind of content does Draft.dev actually produce?
- We create a wide range of content focused on helping technical buyers evaluate, adopt, and grow with your product. This includes blog posts and tutorials, comparison pages, landing pages and onboarding content, technical product guides and use case deep-dives, thought leadership pieces, lead magnets and gated assets, content refreshes and SEO-optimized pages, and more. We tailor content formats and tone based on your goals, audience, and funnel stage.
- Who writes the content? Are they technical enough?
- All content is created by our network of 300+ vetted engineer-writers and reviewed by subject matter experts and editors. We also use AI to speed up research and drafts, but every piece is reviewed by real developers and edited by professional technical editors to ensure accuracy, clarity, and value for your audience.
- How soon do we see content after we start?
- You’ll get your first pieces within 3 weeks of kickoff. We’ll spend the first 1–2 weeks aligning on goals, messaging, and the content roadmap so we’re not writing in a vacuum. After that, we aim for a consistent weekly publishing cadence. Publishing 2x weekly is the first core discipline of a successful content operation.
- How much of my team’s time will this require?
- We’re built to minimize internal lift. You’ll typically need to attend a kickoff call, review and approve a quarterly roadmap, and provide occasional feedback on draft content (we handle the rest). We offer full CMS publishing, distribution, and social media asset creation, so you can focus on other growth initiatives and closing the leads we’re driving.
- How do you measure success?
- Success depends on your goals, but we typically track traffic to key content, lead magnet downloads, demo or trial signups from content, engagement via newsletters, shares, or backlinks, and movement of content-informed leads down the funnel. We hold monthly analytics check-ins to evaluate what’s working and adjust the roadmap accordingly.
- Can we start small and scale up later?
- Yes. Many of our clients start small as a test, adding in paid growth options over time. We offer plans starting at $7K/month with an initial minimum commitment of 3 months.