Technical Content Refreshes by Draft.dev
Bring your aging technical content up-to-date to drive search and LLM traffic, fast! Let us help you analyze, update, and optimize your existing technical content for maximum ROI.
Why Refresh Your Technical Content?
By updating existing articles that already have backlinks and domain authority you can recapture lost rankings in weeks instead of months.
- Deprecation
- Your best-performing content from 2-3 years ago is likely underperforming today. Version numbers change, search algorithms evolve, competitors publish newer content, and technical details become outdated. Content decay is real.
- Content Decay
- Content decay affects nearly 60% of blog posts within 12-24 months of publication, with most experiencing gradual ranking and traffic decline without updates.
- Performance
- Content refresh strategies consistently outperform new content creation. Case studies demonstrate traffic increases of 200-500% for refreshed content while requiring 60-80% less investment than new content creation.
Trusted by 100+ tech companies
Frequently asked questions
Have a different question or can't find the answer you're looking for? Book a discovery call to learn more.
- How do you identify which content needs refreshing?
- We analyze your Google Analytics and Search Console data to identify pages with declining traffic, lost rankings, or high bounce rates. We prioritize content that previously drove significant traffic, has existing backlinks, targets valuable keywords, and shows quick-win potential for recovery.
- What's included in a content refresh?
- Each refresh includes technical accuracy updates, new code examples and high-quality screenshots, SEO optimization for the most recent Google updates, enhanced structure for featured snippets and AI overviews, updated statistics and benchmarks, improved CTAs and conversion elements, and fresh internal linking strategies.
- How quickly will I see results from content refreshes?
- Most clients see initial improvements within 2-4 weeks as search engines recrawl and reindex the updated content. Full impact typically materializes within 60-90 days. Pages with existing authority often see 200-400% traffic increases within the first quarter post-refresh.
- How is this different from creating new content?
- Content refreshes leverage your existing domain authority, backlinks, and indexed pages. This means faster results, lower costs (typically 40% less than new content), preservation of existing SEO equity, and immediate impact on conversions. New content takes 6-12 months to mature; refreshes show results in weeks.
- How often should technical content be refreshed?
- Technical content should be reviewed every 12-24 months, with high-traffic pages checked more often if possible. Fast-moving topics (frameworks, cloud services) need updates every 6-12 months. We provide a refresh calendar based on your content's performance metrics and topic volatility.
"Draft.dev has helped us create high-quality content that resonates with our audience on a regular basis. They have helped us double our audience, attract more trial users, and increase our trial conversion rate."
Henry Poydar
Founder & CEO, Status Hero
Testimonials
What our clients are saying
"I was thoroughly impressed by the smooth onboarding and ability to adapt to our product suite. Draft.dev's attention to detail and dedication to aligning content with our brand have significantly impacted our developer-focused content strategy. The high-quality technical blog posts have been well-received internally, and we're excited to see the full impact on our content program."
"Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process."
"Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!"
"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us realize these ambitions."
"Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."
"In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!"
"We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content."
