B2B Demand Generation
for Developer Tools
Our B2B demand generation services cover every channel your developer tool needs, from technical content to search, paid ads, sponsorships and distribution. Every piece is checked by one of our 300+ subject matter experts, and we report the signups each channel brings in.
Free eBook
8 Essential B2B Demand Generation Tactics
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Trusted by 100+ tech companies
Demand Generation in One Program
Every channel working toward the same pipeline
Content that earns trust
We start with tutorials, comparisons and guides developers want to read, each checked by one of our engineers. We optimize them for SEO and AEO so they show up in Google and in AI answers.
Paid channels that convert
We run paid search for buyers already comparing tools and place your product in the newsletters, podcasts and communities developers read. Every paid channel is tracked to cost per signup.
Distribution at scale
Our network of 7,000+ working developers shares your content across LinkedIn, X, Dev.to and more. We also leave helpful, unlinked brand mentions in Reddit threads where developers ask for advice.
A growth agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
A growth partner that understands developers
- Most B2B demand generation agencies build programs for buyers who respond to cold emails and sales calls. Developers don't. They research on their own, trust their peers and tune out anything that reads like a sales pitch.
- So we start with content that helps them, then use search, paid ads, sponsorships and community distribution to put it in front of developers who are already looking.
- Every month, we report traffic, signups and cost per signup by channel, and move budget to what works.
“What impressed me the most was that as traffic grew, I was expecting a slight drop in conversion rates from visitors to signups, surprisingly it stayed consistent at 10-15%. Helping us not only hit our goals but exceed them.”
Dawn Parzych
Head of Marketing, Shorebird
Case Study
How Status Hero grew blog traffic by 211% and increased its trial conversion rate with Draft.dev
Status Hero wanted more trial users. Our content plan, keyword research and industry-insider expertise grew its traffic, its trial users and its trial conversion rate, and saved the team 40 hours a week.
- Increase in blog visitors
- 211%
- Growth in Medium audience
- 50x
- Hours saved per week
- 40
100+ Growing Clients
What our clients are saying
Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content.
Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process.
Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!
Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy.
We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content.
“Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate.”
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Common Questions We Get Asked
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- What's included in a demand generation program?
- Technical content, SEO and AEO, paid search, newsletter and podcast sponsorships, and distribution through Reddit and our developer network.
- How is Draft.dev different from other B2B demand generation agencies?
- Most agencies are built for general B2B buyers. We work with developer tools and technical companies, and every piece is checked by an engineer, so it holds up with technical readers.
- What budget do we need?
- It depends on your channels and market. We'll give you a number on the discovery call.
- How do you measure results?
- Every month, you see traffic, signups and cost per signup for each paid channel. Then we move budget to what works.
- Who writes the content?
- Every piece starts with deep research. Then one of our 300+ engineers, who are subject matter experts, checks the technical accuracy, builds and tests the code, and reads the whole piece as a developer would. A technical editor then polishes it to match your brand guidelines.
- Do we need every channel?
- No. We plan the mix around your goals and budget.
Book a Discovery Call
Pick a time that works for you, or send us a message and we'll reply within 24 hours.
Schedule a call
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Send a message
Or email sales@draft.dev