Developer Marketing Survey 2026
We surveyed developer marketing and DevRel leaders across the industry to find out what's actually working in 2026.
What's Inside
This report is based on interviews conducted by Draft.dev with developer marketing and DevRel leaders from companies ranging from early-stage startups to enterprises with 1,000+ employees.
- Where budgets are headed and how priorities shift as companies scale
- Which channels actually deliver ROI (and which are overhyped)
- Why 96% of teams have tried AI but only 7% find it "very useful"
- What is driving experimentation with video despite weak returns
- Why content creation has become the most commonly outsourced function
- Investment patterns by company size: startup vs. mid-market vs. enterprise
Key Findings
Here's what developer marketing leaders told us is working in 2026.
- of teams are increasing dev marketing budgets for 2026
- 62%
- are investing more in community and events this year
- 73%
- are increasing investment in content marketing and SEO
- 51%
- say community and events deliver their highest ROI
- 64%
- use AI primarily for content ideation and drafting
- 85%
- of teams are using vendors to outsource content creation
- 42%
Get the full report
Download the 2026 Developer Marketing Survey to see all the data, analysis, and actionable insights for your team.