AI Content Strategy for Technical Brands
Optimize your content for AI search and LLM visibility. We help developer tools appear in AI-generated answers, summaries, and recommendations where developers are increasingly searching.
The Search Landscape Has Fundamentally Changed
AI content optimization isn't about gaming algorithms; it's about structured, authoritative content that LLMs can understand, extract, and cite. When AI tools recommend solutions, your brand needs to be part of that conversation.
JetBrains research shows 69% of developers have tried using ChatGPT for development activities, and 49% use it regularly.
Beyond SEO: Generative Engine Optimization (GEO)
We optimize your content for both traditional search and AI extraction. This includes semantic structuring for LLM comprehension, answer-focused formatting, authoritative sourcing and citations, and strategic placement in AI training datasets. Your content becomes a trusted source that AI systems reference.
Trusted by 100+ tech companies
Frequently asked questions
Have a different question or can't find the answer you're looking for? Book a discovery call to learn more.
- How is AI content optimization different from traditional SEO?
- While SEO focuses on keywords and rankings, AI optimization targets comprehension and extraction. We structure content for semantic understanding, implement citation-worthy formatting, create authoritative answer patterns, and optimize for natural language queries. AI systems need to understand your content's meaning, not just match keywords.
- Which AI platforms does Draft.dev optimize for?
- We optimize for all major AI systems including ChatGPT, Claude, Gemini, Perplexity, GitHub Copilot, Google AI Overviews, Bing Chat, and emerging platforms. Each has unique requirements, but our comprehensive approach ensures visibility across all AI-driven search and recommendation systems.
- Will this replace our existing SEO strategy?
- No, it enhances it. AI optimization and traditional SEO are complementary. Our approach improves both traditional rankings and AI visibility. In fact, AI-optimized content typically sees 40-60% improvement in traditional SEO metrics due to better structure and comprehensive coverage.
- How quickly will we see results from AI optimization?
- Initial improvements appear within 2-3 weeks as AI systems rapidly index well-structured content. Full impact typically develops over 2-3 months as authority builds. Unlike traditional SEO's 6-12 month timeline, AI systems respond quickly to properly formatted, authoritative content.
- Can you optimize existing content or do we need new content?
- Existing content can be restructured for AI comprehension, often seeing 3-5x improvement in AI visibility. New content is built AI-first from the ground up. We typically recommend a hybrid approach: optimize high-value existing content while creating new AI-native content for critical topics.
"Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate."
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Testimonials
What our clients are saying
"I was thoroughly impressed by the smooth onboarding and ability to adapt to our product suite. Draft.dev's attention to detail and dedication to aligning content with our brand have significantly impacted our developer-focused content strategy. The high-quality technical blog posts have been well-received internally, and we're excited to see the full impact on our content program."
"Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process."
"Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!"
"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us realize these ambitions."
"Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."
"In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!"
"We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content."
