Paid Media Promotion for Technical Companies
Transform your best content into a lead generation machine through strategic placement in developer newsletters, communities, and high-intent channels.
Reach Developers Where They Actually Are
Traditional paid ads often fail with developers. Ad blockers, banner blindness, and general skepticism make standard PPC campaigns ineffective. Developers engage with content they trust: curated newsletters, community recommendations, and niche publications they actively choose to read.
We've built relationships with 50+ developer newsletters, 200+ niche sites, and dozens of community platforms. We know which channels deliver quality traffic, which content formats resonate, and how to turn awareness into qualified pipeline.
Content Promotion That Drives Real Business Impact
Every campaign is engineered for conversion. Draft.dev matches your content to the right audience, optimize placements for engagement, track attribution through the entire funnel, and continuously refines this implementation based on performance data. The result: content promotion that delivers measurable ROI, not just vanity metrics.
Trusted by 100+ tech companies
Frequently asked questions
Have a different question or can't find the answer you're looking for? Book a discovery call to learn more.
- Why is paid content promotion better than traditional ads for developers?
- Developers trust content, not ads. They use ad blockers at 3x the average rate and ignore traditional advertising. But they actively seek valuable content in newsletters, communities, and publications. By promoting content rather than products, we provide value first, building trust that converts to pipeline. Our approach tends to drive better ROI and brand awareness than traditional B2B advertising.
- Which promotion channels do you work with?
- We work with 50+ developer newsletters (TLDR, Pointer, Changelog, etc.) and developer content platforms like Dev.to, HackerNews, and Reddit. We continuously test new channels and only recommend those with proven ROI.
- How do you ensure content resonates with each audience?
- We customize content for each channel based on audience analysis, format preferences (tutorials vs. thought leadership), tone and technical depth, headline optimization for each platform, and CTA alignment with audience intent. One piece of content might have 5-10 variations, each optimized for its specific placement.
- How much should we budget for content promotion?
- $5-10K/month delivers meaningful results for most clients. This typically covers 2-3 newsletter placements, ongoing community engagement, niche site sponsorships, and campaign optimization. We recommend starting with a small budget to test, then scaling winning campaigns to maximize impact.
- How do you track and attribute results?
- We work with clients to implement standard tracking measures including UTM parameters, dedicated landing pages, and detailed reporting. You'll know exactly which channels, content, and campaigns drive results.
"Content is one of the biggest and best channels you can invest in. And if you want to quickly scale without compromising the quality and expertise, Draft.dev is the way to go."
Rahul Patwardhan
Senior Director, Demand Generation, Loft Labs
Testimonials
What our clients are saying
"I was thoroughly impressed by the smooth onboarding and ability to adapt to our product suite. Draft.dev's attention to detail and dedication to aligning content with our brand have significantly impacted our developer-focused content strategy. The high-quality technical blog posts have been well-received internally, and we're excited to see the full impact on our content program."
"Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process."
"Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!"
"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us realize these ambitions."
"Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."
"In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!"
"We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content."
