• 
  19 Feb 2025
• 
  1pm CST
• 
  Online Webinar

Technical professionals come in many roles—developers, DevOps engineers, architects, and leaders—all with distinct goals, challenges, and preferences. Tailoring your marketing efforts to these audiences is essential for driving impact and achieving results.

In this webinar, Tom Williams, Partner at Catchy, and Ryan Paul Gibson, Founder of Content Lift, will share strategies for reaching and resonating with different types of technical professionals. You’ll learn how to segment your audience, craft role-specific messaging, and choose the right platforms to optimize your campaigns.