We Are Able to Create Many Types of Content
Explore the different content types we create for technical audiences.
Why use different types of content?
The most effective developer marketing strategies combine multiple content types to address different stages of the developer journey. Tutorials and guides build awareness and trust, while comparisons and persuasive pieces drive consideration and decisions.
Creating the Right Content Mix
At Draft.dev, we help you create the optimal mix of technical content to engage your audience at every stage of their journey.
Check out the examples below to see how different content types work together to create a comprehensive developer marketing strategy. The right column contains links to content we've produced for our clients.
1. Tutorials
Tutorials provide a step-by-step explanation for why and how to accomplish a specific engineering task. These posts usually include code samples and screenshots.
2. Roundups
Roundups (or "listicles") offer a collection of comparable products or tools in list form. Good roundups are well-researched and often widely shared.
3. Comparisons
Similar to roundups, comparisons typically focus on just two or three options and include even more depth to the concepts discussed.
4. Technical Guides
A guide is a high-level overview of a technology or group of technologies. The best guides require technical knowledge and personal experience.
5. Persuasive Writing
Persuasive writing is about making your case to technical decision-makers. It usually requires a mix of engineering experience and domain expertise.
Testimonials
What our clients are saying
"I was thoroughly impressed by the smooth onboarding and ability to adapt to our product suite. Draft.dev's attention to detail and dedication to aligning content with our brand have significantly impacted our developer-focused content strategy. The high-quality technical blog posts have been well-received internally, and we're excited to see the full impact on our content program."
"Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content."
"Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process."
"Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!"
"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us realize these ambitions."
"Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."
"In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!"
"Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy."
"We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content."
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Frequently asked questions
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- What kind of content does Draft.dev actually produce?
- We create a wide range of content focused on helping technical buyers evaluate, adopt, and grow with your product. This includes blog posts and tutorials, comparison pages, landing pages and onboarding content, technical product guides and use case deep-dives, thought leadership pieces, lead magnets and gated assets, content refreshes and SEO-optimized pages, and more. We tailor content formats and tone based on your goals, audience, and funnel stage.
- Who writes the content? Are they technical enough?
- All content is created by our network of 300+ vetted engineer-writers and reviewed by subject matter experts and editors. We also use AI to speed up research and drafts, but every piece is reviewed by real developers and edited by professional technical editors to ensure accuracy, clarity, and value for your audience.
- How soon do we see content after we start?
- You’ll get your first pieces within 3 weeks of kickoff. We’ll spend the first 1–2 weeks aligning on goals, messaging, and the content roadmap so we’re not writing in a vacuum. After that, we aim for a consistent weekly publishing cadence. Publishing 2x weekly is the first core discipline of a successful content operation.
- How much of my team’s time will this require?
- We’re built to minimize internal lift. You’ll typically need to attend a kickoff call, review and approve a quarterly roadmap, and provide occasional feedback on draft content (we handle the rest). We offer full CMS publishing, distribution, and social media asset creation, so you can focus on other growth initiatives and closing the leads we’re driving.
- How do you measure success?
- Success depends on your goals, but we typically track traffic to key content, lead magnet downloads, demo or trial signups from content, engagement via newsletters, shares, or backlinks, and movement of content-informed leads down the funnel. We hold monthly analytics check-ins to evaluate what’s working and adjust the roadmap accordingly.
- Can we start small and scale up later?
- Yes. Many of our clients start small as a test, adding in paid growth options over time. We offer plans starting at $7K/month with an initial minimum commitment of 3 months.