We Are Able to Create Many Types of Content
Explore the different content types we create for technical audiences.
Why use different types of content?
The most effective developer marketing strategies combine multiple content types to address different stages of the developer journey. Tutorials and guides build awareness and trust, while comparisons and persuasive pieces drive consideration and decisions.
Creating the Right Content Mix
At Draft.dev, we help you create the optimal mix of technical content to engage your audience at every stage of their journey.
Check out the examples below to see how different content types work together to create a comprehensive developer marketing strategy. The right column contains links to content we've produced for our clients.
1. Tutorials
Tutorials provide a step-by-step explanation for why and how to accomplish a specific engineering task. These posts usually include code samples and screenshots.
2. Roundups
Roundups (or "listicles") offer a collection of comparable products or tools in list form. Good roundups are well-researched and often widely shared.
3. Comparisons
Similar to roundups, comparisons typically focus on just two or three options and include even more depth to the concepts discussed.
4. Technical Guides
A guide is a high-level overview of a technology or group of technologies. The best guides require technical knowledge and personal experience.
5. Persuasive Writing
Persuasive writing is about making your case to technical decision-makers. It usually requires a mix of engineering experience and domain expertise.
Testimonials
What our clients are saying
"I was thoroughly impressed by the smooth onboarding and ability to adapt to our product suite. Draft.dev's attention to detail and dedication to aligning content with our brand have significantly impacted our developer-focused content strategy. The high-quality technical blog posts have been well-received internally, and we're excited to see the full impact on our content program."
"Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process."
"Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!"
"Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials. We’re constantly iterating to build the best educational materials for developer security and Draft.dev has been instrumental in helping us realize these ambitions."
"Having draft.dev source quality technical content for the Loft Labs blog has been a competitive advantage. It's given us a steadier flow of content, which has helped our brand's visibility, and some of the posts are among the most popular ones we've published."
"In a matter of weeks, our referral traffic and organic keyword rankings increased by 3x. One post also hit Hacker News which resulted in 5 demo requests in a single day!"
"We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content."
