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Survey Tools for Startups

Collecting surveys from your customers is one of the best ways to gauge how and why they’re interested in your product. Sometimes you may be surprised by what you learn, but more often, surveys are a great way to identify your strongest advocates and highlight their happiness.

While you can bring in your development team to build forms that capture customer responses, it’s usually much faster to use an off-the-shelf product. Below I’ve collected some of my favorite options.

Survey and Form Creation Tools

CognitoForms ($0) - With a generous free tier and customizable styling, CognitoForms gives you a lot of options for collecting data from customers.

Formspree ($0) - This has quickly become my favorite way to handle contact forms, but you can also use it to embed a form on any static website. The responses are emailed to you as they come in, and it’s free.

Google Forms ($0) - Google Forms is simple, free, and it integrates into Google Sheets, allowing you to capture data right where you can use it. (And if you like Google Forms, but want to try some similar options, check these out)

Google Surveys ($0.1) - If you want to poll the general public, Google Surveys let you start as low as 10 cents per response.

Hotjar Polls ($0) - In addition to visualizing how people use your site, Hotjar lets you create embedded surveys to track what users think about your offering.

IdeaCheck ($49) - Helps you validate your ideas and will even find respondents for your survey.

Lime Survey ($0) - Free and open source or you can pay for a hosted version.

Pabbly ($10) - While paid, Pabbly doesn’t lock you out of features, so it can actually end up being much cheaper than some other options.

Picklelist ($0) - Great for conducting quick polls and giving your audience a look at the results.

SoGoSurvey ($25) - Collect responses from employees and customers and then integrate with their enterprise APIs.

SurveyKiwi ($9) - The cool thing about SurveyKiwi is that you can share surveys over SMS and WhatsApp, allowing you to reach customers who aren’t necessarily on a web browser.

SurveyMonkey ($0) - Capture real voices and opinions and make sense of them at scale.

SurveySparrow ($0) - Offers forms, chat-based surveys and much more. Works especially well for capturing NPS (Net Promoter Score) results.

StaticKit ($0) - Great for integrating with static sites like Jekyll and Gatsby.

Twitter Polls ($0) - If you have a significant Twitter following, these are a great way to get responses to your questions. You can also sponsor them to get even more responses.

Typeform ($0) - Makes really good looking and fun forms that integrate well with other services.

Wufoo ($0) - Wufoo is one of my favorite embeddable forms because you can also handle integrations with services like Mailchimp, Google Sheets, and Stripe. This makes your forms really dynamic.


Did I miss a survey tool that you love? Email me to suggest your favorite so I can include it on this list.

Karl Hughes

By Karl Hughes

Karl is a former startup CTO and the founder of Draft.dev. He writes about technical blogging and content management.