Best Content Creation Agencies
Content creation agencies help manage a company’s content strategy, from planning and creation to publication on the client’s behalf. This article provides a list of the top five content creation agencies in the US and beyond and some of the industries they specialize in reaching.
In January of 1996, tech pioneer Bill Gates coined his famous essay, Content Is King. “The broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate,” he wrote candidly. “Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products - a marketplace of content.”
Although Gates could not have known how providential his statement would be, his quote remains an oft-cited indication of the power of content creation. Content was, is, and will remain the king of the online marketing world.
Today, there are quite literally dozens of content creation avenues available, from freelance work to in-house teams. One of the most highly sought-after methods is the content creation agency: a cost-effective, highly efficient team of experts specializing in generating, curating, and publishing content.
Not all content creation agencies are equal, though. You also need to watch for Saas marketing agency dealbreakers. Finding the best among them takes industry insight and a good sense of your goals and milestones. However, there are a couple of shortcuts that could help you make an informed decision.
Let’s look at some of the best content creation agencies on the market and how they make a difference for clients worldwide. Strap in, because we’re covering:
- What do content creation agencies do?
- Benefits of hiring an agency
- 5 of the best content creation agencies
- Finding the perfect content creation agency
What Do Content Creation Agencies Do?
According to Draft.dev’s founder Karl Hughes, content marketing “utilizes the power of storytelling to raise awareness and desire, to build trust, and to drive sales.” In other words, it’s the process of creating content that your customers actually want to consume.
Content creation agencies specialize in the design, execution, and publication of content in many forms. Depending on the agency in question, this could mean:
- Social media posts
Content creation agencies are not always necessary for the creation of content. Businesses can and do build content campaigns with internal teams all the time. With a solid knowledge base, content creation, publication, and dissemination can bypass agencies entirely.
However, internal teams are not always an option for younger businesses or growing startups. If your ultimate goal is to reach a new audience, turn a profit, or raise leads over time, you may want to rely on a content creation agency. Even if you have an internal team, agencies can partner alongside your growing in-house experts to create even more focused content. What’s more, you may not be prepared for the time it takes to develop a solid in-house team and need a little extra help. More on that later.
Benefits Of Hiring An Agency
Given some time to learn your business, agencies can create high-quality, long-form content that reaches your target market.
The best content creation agencies partner alongside your business to create sustainable success:
- Diverse content teams with multiple skills, talents, and subject matter experts
- Accountability to your KPIs, team members, and long-term goals
- Work alongside your in-house experts
Content creation agencies often specialize in particular industries or business structures, with some of the most common including finance, SaaS, B2B, and eCommerce. This allows you to find the best possible fit for your business.
If you’re unsure of the benefits of content creation agencies, 98% of B2B brands believe that the cost of hiring a content agency is justified by its many benefits. Two of the most cited benefits include five times the lead generation and 62% less overhead compared to older marketing formats.
Perhaps the most significant benefit of content creation agencies is lightning-fast speed. Unlike in-house teams, which could take time to ramp up, content creation agencies can get started as soon as you sign on the dotted line. It’s a win-win for everyone!
5 Of The Best Content Creation Agencies
Content creation agencies vary wildly in both form and function. Understanding your options is a great way to refocus and pick the best agency for your needs and niche.
Audience Ops is a content marketing agency focusing on blogs and podcasts. Although it doesn’t specify a particular industry or target niche, it is best known for working with enterprise founders and CEOs within the digital B2B industry.
Evergreen content management from Audience Ops comes with the complete package:
- Content idea generation
- Writing and editing
- Image sourcing
- Blog setup services
- Newsletters and email copy
- Social media copy
The most impressive aspect of Audience Ops is its total commitment to fast, tight, on-demand content. Access a team of vetted writers in your B2B niche and build a content plan within weeks.
Combining data with long-form content, Codeless is a content marketing company emphasizing writing and video. They specialize in SaaS, service-oriented, and affiliate brands, many of which are found in the most competitive online spaces.
One of the things that help Codeless stand apart from its competitors is data-driven content creation. Unlike agencies that create copious amounts of short-form content, Codeless specializes in organizing data with storytelling and has had work featured in publications all over the US, including:
- The New York Times
- Business Insider
If you’re looking to get your startup business off the ground and seen in the marketplace, Codeless may be a great option.
Scribly is a fully scalable content marketing agency with the ability to generate many forms of content, including:
- Social Media
- Landing Pages
Unlike the previous agencies on this list, Scribly works with both B2B and B2C companies. A large portion of its clients are new startups or growing enterprises that need their content to grow along with them. Scribly offers three separate packages (the Micro, Mega, and Turbo) to fit businesses at any stage of development. Best of all, it also provides one-off projects and services for companies looking for a minor boost.
Scribly provides an excellent economy of scale for businesses big or small. It’s a great place to start a campaign, primarily if you’ve never worked with an agency before.
If you’re looking for a full-service content creation agency, Brafton may be the best option for you.
In business since 1998, Brafton has been creating content for over two decades and offers six major areas of expertise:
- Blog Content
- Ebooks & Whitepapers
- Infographics & Assets
- Case Studies & Website Copy
- Newsletters & Email Copy
- Video Production
Once you fill out the initial questionnaire, you’ll be contacted by a rep with a uniquely generated strategy and price tag. Brafton doesn’t specialize in any particular industry or business structure and caters to companies worldwide. Get highly customized content creation for any segment of your business, and watch organic leads roll in.
SeedX is a relatively newer content creation agency established in 2016. In just five short years, the company has become a well-matched rival to more established agencies like Accenture and McKinsey.
SeedX operates in a wide variety of industries, from sports to alternative health. Its unique experiences allow this agency to work with many kinds of enterprise structures, such as:
- Small businesses
- National & Global brands
Both SeedX co-founders were named to the Forbes 30 Under 30 for marketing and advertising, and were recognized as some of the most influential marketing professionals of 2021. In other words, these people know their stuff.
Finding The Perfect Content Creation Agency
Now that you’ve been introduced to some of the best content creation agencies, you’ll likely be comparison shopping to pick the best one. If you’re not, you’re doing it wrong.
Research is probably the most crucial aspect of picking the perfect content creation agency. Some agencies offer full-service marketing and scalable features. Others have a stronger bent toward B2Bs or SaaS enterprises. In any case, research is vital. The options are always available, but the choice is up to you.
Finding the right agency and its content tilt will go a long way towards a successful content marketing campaign. If you’re looking to reach software developers, Draft.dev may be able to help. We help our clients reach technical decision-makers with quality, accurate content creation.
If that sounds relevant to you, book a call, and let’s chat!
Want ideas for your next blog post?
Kickstart your content marketing efforts. Download our list of 50+ winning ideas for your company's blog today.