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Landing Page Tools for Startups

One challenge that every startup faces is attracting and engaging users. Whether you sell a software tool or a service, you need a way to quickly tell visitors about it and hook them into trying it. That’s where a landing page comes in.

A good landing page helps visitors quickly determine whether or not your offering is right for them, and if it is, the landing page should direct them to take an action. Depending on what it is you’re promoting, your landing page might ask for an email address, encourage a file download, or direct users to add something to their cart.

Either way, you don’t have to spend weeks coding your landing page from scratch. In fact, even if you have developers on your team, I would encourage you to use a tool rather than try to build your own.

Fortunately, there are many great and easy-to-use landing page generators and tools available. Some require a little knowledge of HTML and CSS, while others are completely non-tech friendly. Try a few of these tools out, and let me know which one you prefer.

Landing Page Tools

Carrd ($9) - Simple to use and free to get started. This is my personal favorite for one-page landing pages.

ClickFunnels ($97) - Very linear landing page experience, but a bit pricey.

Elementor ($0) - Specifically for Wordpress, Elementor gives you an interface for editing your site without code.

Elink ($0) - Turn web links into visually appealing newsletters, web pages and website embeds.

Gitlab Pages ($0) - If you prefer Gitlab to Github, this is a good option for landing page generation.

HTML5 UP! ($0) - Free HTML templates for landing pages.

Instapage ($68) - While a bit pricey, I’ve enjoyed how much freedom Instapage gives you to customize your landing pages without writing HTML.

Jekyll ($0) - If you don’t mind writing a little HTML yourself, Jekyll is an awesome landing page and blogging platform. It can scale pretty much infinitely and it’s free to use with Github pages.

Landbot ($20) - Turn a landing page into a chatbot. Create beautiful conversational interfaces in minutes and boost your conversion rate. It’s easy to use, fully customizable and made for lead capturing.

Lander ($16) - Integrates with email marketing platforms and lets you create Facebook pages as well.

Landingfolio ($0) - Landingfolio is a gallery featuring the best landing pages design. Browse more than 373 landing page examples in 53 different categories.

Landingi ($29) - Especially made for non-developers. Also helps you manage leads.

Launchaco ($0) - Instantly generate a beautiful, responsive, free, website for your product, startup, or service.

Launchrock ($0) - Really simple, but kind of limited because of that. Still, Launchrock is a good option when you just want to collect email addresses on a “Coming Soon” page.

Leadpages ($25) - Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media.

Mailchimp Landing Pages ($0) - If you’re already using Mailchimp for email list management, take a look at their simple landing page creator. It might make integration even easier.

Mopro ($199) - AI Powered business website and design tools.

Neocities ($0) - Neocities makes it easy to build your web site and explore other sites with an in-browser HTML editor, a command line tool, custom domain support, and fast performance.

Prelaunch Landing Page ($0) - This simple open-source template uses Nette and Bootstrap 4 to allow users to sign up before your product has launched.

ONTRApages ($0) - Create your own landing page in minutes.

Reverent Pages - Unlike most options on this list, Reverent is a full-service landing page service rather than a DIY tool.

RocketStart - Make your “Coming Soon” landing page in couple minutes, upload images or logos and get all tools you need to interact with your audience.

Rocketpages - RocketPages helps you quickly and easily create, customize and publish beautiful and high converting squeeze pages, sales pages, landing pages and more.

Squarespace ($12) - Squarespace is my go-to recommendation for non-technical people who need a website. Squarespace works just as well for basic landing pages as it does for a full-featured website and blog.

Stitcher ($0) - A PHP-based static site generator.

Stitches ($0) - A template generator that generates HTML templates with functional css in few seconds.

Thrive Themes ($19) - If you use Wordpress, Thrive Themes has some great landing-page focused themes.

Unbounce ($79) - Their editor gives you lots of options, plus they give you some analytics, the ability to A/B test, and much more.

Unicorn Platform ($16) - Unicorn Platform is a modern landing page generator for makers.

Weebly ($0) - Weebly is a great all-in-one website and blog creator with many templates and tools to choose from.

Wix ($0) - Wix gives you everything you need for a stunning website or blog and it’s free.

Woobox ($30) - Specially made for running contests on your landing pages or social media accounts.


Did I miss a landing page builder that you love? Email me to suggest your favorite landing page creator.

Karl Hughes

By Karl Hughes

Karl is a former startup CTO and the founder of Draft.dev. He writes about technical blogging and content management.