Draft.dev

Content Marketing Resources

Draft.dev
6 min read
content-marketing
Here's a comprehensive list of content marketing resources for developer companies.

Here we’ve collected Draft.dev’s favorite resources for content marketing teams. Whether you’re looking to learn about content marketing, recruiting writers, or writing technical blog posts, you’ve come to the right place.

TL;DR: This resource hub contains 20+ actionable guides for B2B tech content marketing, including:
  1. Content Strategy: Scaling developer content, product-led growth strategies
  2. Team Building: Hiring technical writers, finding DevRel professionals
  3. Growth Tactics: SEO optimization, conversion strategies, ROI maximization
Perfect for startup founders, marketing managers, and agencies looking to build effective technical content programs.

Our team at Draft.dev has worked with hundreds of B2B tech and dev tools companies, from early-stage startups to enterprise software vendors. These resources distill our experience into actionable strategies you can implement immediately.

Content Strategy & Planning

Here are some resources for content marketing strategies.

Two Content Marketing Strategies for Early-Stage Startup SEO

We’ve worked with over 100 startups over the past three years at Draft.dev, so I’ve…read more.

The Startup Marketing Checklist

I tried dozens of side projects before starting Draft.dev, and now I’ve worked with hundreds…read more.

101 Content Marketing Tips and Resources

No matter what you do or where you work, content marketing is critical to helping…read more.

Content Marketing for Bootstrapped Startups

There are very few marketing strategies where your budget is practically guaranteed to provide a…read more.

Content Marketing At Early Stage Startups

Marketing at a startup is really tough. Most startups have tight budgets, few internal resources,…read more.

26 Low-Cost Content Marketing Ideas

I talk to a lot of early-stage startups that aren’t sure about content marketing yet….read more.

Lost in the Content Marketing Forest

While most of our clients are larger now, I worked directly with a lot of…read more.

Team Building & Hiring

Resources for team building and hiring.

Finding and Hiring Developer Relations Professionals

To say that Developer Relations is booming is an understatement.  Half of all DevRel programs…read more.

How to Find and Motivate Writers for Your Blog

Most technical blogs have a surprisingly small staff, and many of the most prolific ones…read more.

5 Options for Paying Freelance Technical Writers

If you haven’t tapped into the gig economy yet, don’t worry — you will. Freelancing…read more.

How to Hire a Freelance Marketing Writer

Freelance marketing writers provide all the benefits of a content strategy without the costs of…read more.

How To Hire A Blogger For Your Company

In the world of marketing, content is king. If your business has any sort of…read more.

7 Expert Tips on How to Hire Employees Virtually

Are you looking to expand your operations by hiring a virtual team member? Exciting times…read more.

Scaling and Growth Strategies

Here are some resources on scaling and growth.

Scaling Developer Content

Because you’re reading this, I’m going to assume that you already know content is a…read more.

Developer Content: The Cornerstone of Product-Led Growth

Product-led growth (PLG) has been one of the hottest terms in marketing for several years,…read more.

Maximizing Your Content Marketing ROI

Having worked with startups for over a decade, I’ve seen people try a lot of…read more.

The Case for Bottom Up Marketing

It doesn’t take a rocket scientist to realize that traditional marketing isn’t working anymore. Customers…read more.

Great Content Marketing Doesn’t Depend on Luck

Nearly every business engages in content marketing today, but many do so without direction or…read more.

Agency Selection & Management

Here are some resources on agency selection.

What to Look for in a Startup Marketing Agency?

I founded Draft.dev to help startups better market themselves to software developers. I liked the…read more.

Best Content Creation Agencies

Content creation agencies help manage a company’s content strategy, from planning and creation to publication…read more.

What to Expect from a Content Creation Agency

My grandmother, like most grandmothers, was a wise woman. She had a variety of lines…read more.

Dealbreakers When Working with a SaaS Marketing Agency

A good marketing agency can accelerate a company’s success, but bad ones cost time, money,…read more.

Draft.dev Case Studies

Draft.dev case studies.

Increasing Blog Traffic & Trial Conversion Rate with High Quality Content

Status Hero is a work communication tool that replaces time-consuming meetings and other interruptions with…read more.

Creating High-Quality Technical Content Increases Blog Traffic

How Earthly Increased Its Monthly Blog Visitors by 346% and Ramped Up Its Content Production…read more. 

Developer-First Content Strategies

How Sinch Mailgun revived its developer-first content strategy and achieved 20-45% CTR…read more

How to Scale Quickly without Compromising Quality

How Loft Labs scaled its Kubernetes blog by 4x and achieved top SEO… read more

The Tech Content Manger's Playbook

Content Creation & Optimization

A Blog Launch Checklist

A blog isn’t just about putting words on a page for Google. It’s a window…read more.

50+ Startup Blog Ideas

Coming up with ideas for your startup’s blog can be mentally taxing. While keyword research…read more.

The Big Blog Promotion Checklist

The #1 mistake new writers and blog managers make is failing to share their work….read more.

Selling and Marketing Unsought Products

My weekly grocery store run is easy. I know exactly what I need and exactly…read more.

How to Set Up a Content Marketing Engine in the Age of AI

Content marketing success requires disciplined systems, not perfect articles. Build with proper CMS, analytics, lead capture, retargeting, and…read more.

How to Orchestrate Technical Content to Drive Business

The foundation of strategic content orchestration starts with understanding where your readers are in their journey and adapting to new realities…read more.

How to Orchestrate Content Promotion Waves

 In an era where AI overviews are significantly impacting search traffic, proactively distributing and promoting content has…read more.

Content Calendar Templates

Content Calendar Setup Guide 2025

Content calendars play a key role in content marketing. They can build….read more.

Trello Content Calendar Template

Create a powerful Trello content calendar with automated workflows and visual planning. This guide…read more.

Asana Content Calendar Template

Asana’s default content calendar template is basic and lacks the structure needed for serious content operations. This guide…read more.

Airtable Content Calendar Template

This guide shows you how to create a comprehensive Airtable content calendar with…read more.

Frequently Asked Questions

What types of content marketing resources does Draft.dev offer?

Draft.dev provides comprehensive guides covering content strategy, team building, technical writing, SEO optimization, and growth tactics specifically for B2B tech companies, dev tools, and developer-focused businesses.

Are these content marketing resources suitable for early-stage startups?

Yes, many resources are specifically designed for startups with limited budgets and resources, including bootstrapped content strategies, cost-effective hiring guides, and ROI maximization tactics based on real startup experiences.

How do I choose the right content marketing strategy for my tech startup?

Start with our startup marketing checklist and early-stage SEO strategies guide. These resources help you assess your current situation, define your developer audience, and implement proven tactics that work within typical startup constraints.

What makes technical content marketing different from regular B2B marketing?

Technical content marketing requires deep subject matter expertise, developer-focused distribution channels, and educational rather than sales-focused approaches. Our resources cover these unique requirements and proven tactics for reaching technical audiences.

How can I measure the ROI of my technical content marketing efforts?

Our ROI maximization guide covers key metrics including developer engagement, trial conversions, organic traffic growth, and attribution models that work for longer B2B sales cycles typical in the tech industry.

Do you provide resources for hiring technical writers and content teams?

Yes, we offer comprehensive guides for hiring freelance technical writers, finding DevRel professionals, building content teams, and managing distributed technical writing workflows based on our experience with hundreds of technical companies.