Technical Content Marketing

Search, discovery, and trust have changed. AI overviews and chat answers intercept a growing share of informational queries, while developers expect credible, implementation-ready resources. This guide gives you a pragmatic framework to plan, produce, and promote technical content that still drives measurable outcomes: traffic, leads, and influence in AI surfaces.

What you’ll learn

• How to set up a lightweight, high-performance stack (Next.js + headless CMS) with analytics that matter.
• How to plan a calendar, balance evergreen vs. spiky content, and map pieces to funnel stages.
• How to create AI-friendly, developer-grade resources (clusters, schema, examples) without fluff.
• How to launch gated assets that actually convert technical audiences.
• How to distribute across newsletters, syndication, and social—then compound results via retargeting.

Who it’s for

• Technical marketers and content leads at devtool, infra, data, and B2B SaaS companies.
• Founders and early GTM teams who need predictable inbound without a big paid budget.
• Developer relations teams looking to connect content, community, and product outcomes.

How to use this guide

1. Lay the foundation. Stand up your CMS, analytics, and retargeting so every post contributes signal. Start here: Setting Up Your Engine →
2. Plan & produce. Build a calendar, publish consistent evergreen pieces, and layer in spiky content to refresh audiences.
3. Distribute. Syndicate smartly, use newsletter sponsorships when ROI pencils out, and run social playbooks fit to each channel.
4. Measure & iterate. Track traffic, engagement, AI citation influence, and funnel progress. Refresh top performers on a cadence.

Chapters at a glance