Best SaaS Marketing Blogs
As software-as-a-service (SaaS) businesses grow, so does the number of dedicated SaaS bloggers. The question is, which ones are worth following?
The good news is, we’ve done the heavy lifting for you.
This guide collected the best SaaS marketing blogs known for top-notch content based on personal experience. We also rank each provider based on five key factors so you can get a feel for the content at a glance.
Let’s start with the first entry on our list:
1. Draft.dev
The Draft.dev blog houses a wealth of knowledge on everything needed to build a better technical blog. It discusses many of the things you need to market technical SaaS companies, covering SaaS content marketing, pricing, metrics, and more.
Founder Karl Hughes and his team of subject-matter experts post at least one article per week. They also update older articles and post new content so your business can reach developers, DevOps teams, data engineers, and more.
- Writing Quality - 5
- Consistency - 5
- Longevity - 5
- Technical Depth - 5
- Broad Usefulness - 5
Total Score - 5
2. SaaStr by Jason Lemkin
If you’re new to the world of SaaS blogging, you’ll want to start with SaaStr. Since its launch in 2012, it has quickly become one of the best SaaS blogs by providing readers and listeners with top-quality content.
What makes this content even more compelling is that it includes data collected from its renowned yearly events, where leading industry speakers and advisers take part. It also posts more than just weekly articles: there are videos, ebooks, and podcasts to enjoy.
- Writing Quality - 5
- Consistency - 5
- Longevity - 5
- Technical Depth - 5
- Broad Usefulness - 5
Total Score - 5
3. Joel Capperella’s Blog
Joel Capperella’s SaaS blog stands out thanks to the quality of the articles. Readers get in-depth knowledge on a variety of topics, including sales, SaaS content marketing, and customer success.
The blog also comes with a “Car Cast” option where you can find short YouTube videos of Joel explaining SaaS concepts while driving. These are a must-watch for SaaS startups and established companies alike, regardless of your place on the totem pole.
- Writing Quality - 5
- Consistency - 5
- Longevity - 5
- Technical Depth - 5
- Broad Usefulness - 5
Total Score - 5
4. A Smart Bear by Jason Cohen
A Smart Bear is simply terrific. From the web page design to the well-crafted articles, this blog has everything you need to get started in SaaS.
Jason’s long-form articles are well-researched and structured. He also uses a conversational tone with a witty touch, which makes his SaaS marketing blog interesting and memorable.
Just be prepared for a slightly longer read. These articles aren’t labeled ‘long-form’ without reason.
- Writing Quality - 5
- Consistency - 5
- Longevity - 5
- Technical Depth - 5
- Broad Usefulness - 5
Total Score - 5
5. Noah Kagan
Noah Kagan is the name behind Appsumo, the SaaS lifetime deals machine. His writing style and content quality have primarily fueled his blog’s growth, but he also runs a YouTube channel with more than a million subscribers.
Noah is a master of social media and viral growth, but fair warning: he can be a bit brash. Plus, not every article is about B2B SaaS marketing. If you don’t mind an occasional skincare guide, this is an excellent blog worth adding to your arsenal.
- Writing Quality - 5
- Consistency - 5
- Longevity - 5
- Technical Depth - 5
- Broad Usefulness - 5
Total Score - 5
6. SVPG
Are you a product marketing specialist looking for SaaS resources? Look no further than the Silicon Valley Product Group (or SVPG). This popular blog offers detailed articles covering SaaS pricing, product, and more.
Marty Cagan, the ex-Senior Vice President of eBay, has a hand in crafting each blog article. They’re extremely high quality, but only published a few times per month. Expect to wait a few weeks between releases.
- Writing Quality - 5
- Consistency - 3.5
- Longevity - 5
- Technical Depth - 5
- Broad Usefulness - 4
Total Score - 4.5
7. Andrew Chen’s Blog
Andrew Chen’s SaaS marketing blog offers a relatively large library of articles providing expert opinions and reviews on SaaS growth. This is a must-read if you want resources on SaaS metrics, bootstrapping and fundraising, and making data-driven decisions.
Unfortunately, most of Andrew’s articles are written in fairly technical language. Plus, the blog isn’t always regularly updated. But if you’re an established SaaS marketer who’s willing to wait for articles, you’ll find this blog to be a veritable goldmine.
- Writing Quality - 4
- Consistency - 4
- Longevity - 5
- Technical Depth - 4
- Broad Usefulness - 5
Total Score - 4.4
8. Tomasz Tunguz’s Blog
Tomasz Tunguz is a renowned venture capitalist and managing director at Redpoint Ventures. He’s also a board member for companies such as Looker, ERPLY, Electric imp, inc., AxialMarket, Quantifind, and Expensify.
Tomasz has a great deal of experience with SaaS — he’s also worked for Google’s Adsense Marketing in Europe and Asia. With such a long, interesting, and successful career in SaaS, the Tomasz Tunguz blog makes for an incredibly valuable read.
- Writing Quality - 5
- Consistency - 3
- Longevity - 5
- Technical Depth - 5
- Broad Usefulness - 3
Total Score - 4.2
9. KellBlog by Dave Kellogg
KellBlog is run by the famous Dave Kellogg, a consultant and blogger for over 10 years. He’s also worked for some of the biggest SaaS businesses in the world, including Salesforce, Alation, Nuxeo, and Profisee.
Compared to some of the other blogs on this list, KellBlog is frequently updated and comprehensive. The blog posts are detailed, informative, and filled with information on SaaS automation, churn, retention, and more. Kellogg primarily focuses on SaaS startups here, although established brands will also find a wealth of value in his articles.
- Writing Quality - 5
- Consistency - 4
- Longevity - 4
- Technical Depth - 4
- Broad Usefulness - 4
Total Score - 4.2
10. GTMnow
GTMnow, probably best known as Sales Hacker before the rebrand, collects candid insights from go-to market professionals. This includes sales reps, marketers, and customer success teams dealing with SaaS products in a variety of fields.
There’s a lot to love about GTMnow: the interface is intuitive and the resources are top-notch. The only problem is, their articles aren’t always consistent. There’s no set cadence for when blog posts get released.
- Writing Quality - 5
- Consistency - 3
- Longevity - 5
- Technical Depth - 4
- Broad Usefulness - 4
Total Score - 4.2
11. Justin Jackson’s Blog
Justin Jackson has made a name for himself in the boostrapped SaaS space. He co-founded Transistor.fm, a podcast sharing platform, and also runs MegaMaker, an online community primarily for bootstrappers.
Justin’s blog provides readers with ample information on SaaS product, development, and growth. Compared to the other SaaS blogs on this list, however, Justin doesn’t update quite as often.
- Writing Quality - 4
- Consistency - 4
- Longevity - 4
- Technical Depth - 4
- Broad Usefulness - 4
Total Score - 4
12. Kalungi
If you’re in the business of B2B SaaS marketing, you’ll love the Kalungi blog. It offers a regular stream of dense, consistent articles covering demand generation, strategy and planning, and more.
The downside is, Kalungi targets a technical audience. If you’re not familiar with B2B yet, some of the articles may go over your head.
Plus, Kalungi is a SaaS marketing platform, so it’s not necessarily unbiased material. This certainly isn’t a dealbreaker here, but it’s something to consider while reading each blog.
- Writing Quality - 5
- Consistency - 3
- Longevity - 3
- Technical Depth - 5
- Broad Usefulness - 4
Total Score - 4
How We Ranked the Best SaaS Marketing Blogs
We used a two-step process to rank the best SaaS marketing blogs.
First, we collected reviews and recommendations from SaaS marketers and business owners. Then, we read through each blog and selected those with the best:
- Writing Quality: No one likes a confusing or poorly written article. We’ve only included blogs that are clear, valuable, and well-organized.
- Consistency: Does the blog owner publish regularly? Are they relevant, regular, and easy to access?
- Longevity: The best SaaS bloggers don’t wear out their welcome — they know how to fit enough context in each piece.
- Technical Depth: How well-researched and technical are the articles? Do they provide unique angles or personal insights?
- Broad Usefulness: A good blog provides some useful information, but a great blog offers actionable and practical advice. You can use each blog as a stepping stone to improve your skills and level up your business.
Final Thoughts on the Best SaaS Marketing Blogs
Whether you’re an entry-level marketer or an experienced professional, these SaaS blogs will help you confidently make decisions. You’ll get the scoop on new trends, read reports and market research, and ultimately discover new tips and techniques.
Is there a SaaS marketing blog we forgot to include? Feel free to send them to [email protected].
And if you’ve enjoyed this article, don’t miss our other SaaS marketing blogs. Here are a few of our fan-favorites:
- The B2B SaaS Marketing Guide
- Dealbreakers Working with a SaaS Marketing Agency
- Developer Content: The Cornerstone of Product-Led Growth
By Meagan Shelley
Meagan is a professional writer in VA that specializes in content marketing, research, and SEO. If she's not helping people craft their own stories, she's working on some of her own. When she takes time to step away from the laptop, she enjoys hiking, farmer's markets, and occasional thru-hikes.
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