How to Create a Technical Content Plan
There are two mistakes that most companies make when they decide to pursue technical content marketing: They don’t have a content plan. They don’t know how they’re going to distribute...
The Technical Content Manager’s Playbook is a collection of resources that we use to produce high-quality, technical blog content for our clients.
There are two mistakes that most companies make when they decide to pursue technical content marketing: They don’t have a content plan. They don’t know how they’re going to distribute...
The #1 mistake new writers and blog managers make is failing to share their work. Creating great technical content takes time, but without adequate promotion, nobody’s going to read it....
Most technical blogs have a surprisingly small staff, and many of the most prolific ones rely on contributions from freelancers or volunteer contributors. If you’re just starting out, you might...
A lot of company blogs are boring because they aren’t looking out into the world to capture new ideas. Let’s look at the three steps you can take to start...
For many of us, it’s easier to say what we mean than to write it down. Conference talks can make great blog posts, so if you’ve got a long list...
The best technical blogs have a clear audience and defined goals. Today, I’m going to share the three questions I ask every client I work with at Draft: Q1: Why...
Are you considering starting your own technical blog but aren’t sure which platform to use? There are so many to choose from that it can be difficult to pull the...